Business Case Study · Emergency Restoration · Calgary

Calgary trusted them for 20 years. Now Google sends 83 leads a month

Phoenix First Restorations has answered Calgary’s emergencies since 2002. What it had was a single landing page and an ad account reporting leads that were not real. We rebuilt both.

/mo

Verified leads, up from 12–15

Partner · Phoenix First Restorations

Industry · Emergency restoration

Market · Calgary + surrounding

Case Value · $2,500 – $50,000 a job

Duration · Ongoing since Nov 2025

The situation before GrowME

$10K A Month In Ads. Twelve Qualified Leads.

Phoenix is a family-owned, third-generation restoration firm known for arriving on site within two hours. Because they are not on any insurance company’s preferred vendor list, every job has to come from direct marketing, and one emergency call can be worth $2,500 to $50,000. They were running about $10,000 a month in ads against a single landing page.

Lead volume

40 leads a month, only 12–15 qualified

Authority

Domain Rating 1.4 against franchises at 76

Rankings

Two ranking keywords across the whole site

Measurement

Reported conversions were not real leads

Website

One landing page, no schema or meta tags

Listings

Name and phone inconsistent across 48 directories

The core problem

Ten thousand a month in ad spend, a dashboard reporting leads that were not real, and no organic visibility to fall back on.

How We Did It

Four Channels, One Pipeline.

Four channels, each with its own case study and its own numbers. Here is the short version.

Paid Advertising · Google Ads

Rebuilt the ad account on verified conversions.

Independent call tracking showed only 3 of 10 reported conversions were genuine calls. We paused the campaign, rebuilt the account, and took Phoenix to 83 verified leads a month.

SEO & Local SEO

Fixed the local listings and built domain authority.

Domain Rating 1.4 against franchises at 76, and a business name inconsistent across 48 directories. We fixed the listings and built the authority: organic traffic up 119%, calls from Google up 60%.

Website

Built a full website, a page per emergency.

Every click was landing on a single page. We built a full site with a page per emergency type, live alongside the new campaign.

Content & Credibility

Put twenty years of expertise on the record.

Twenty years of experience went unmentioned online. Monthly guest articles and an active profile now put it on the record.

Today

Rankings and leads are still climbing.

Every conversion now ties back to a real call in Phoenix's CRM. Ongoing since November 2025.

What GrowME built

Where The Building Was, And Where It Is Now.

Measured from the November 2025 baseline through the end of Q2 2026.

Before

Now, with GrowME

Qualified Leads

12–15 a month

83 a month, verified

Organic Traffic

Flat and minimal

Up 119%

Calls From Google

Few, and untracked

Up 60% year over year

Domain Authority

DR 1.4, two ranking keywords

Climbing on every service line

Cost Per Lead

$600 true, reported as $180

$256, verified by call tracking

Auction Position

No control over placement

52.6% top-of-page, #1 in the auction

Website

A single landing page

A full site, a page per emergency type

Local Listings

Inconsistent across 48 directories

Corrected, consistent, and monitored

Why it worked

GrowME Built A Lead Engine.

When a basement floods, people call the first restoration company they find on Google. GrowME made sure that was Phoenix. First we fixed the tracking, so every lead counted was a real phone call. Then the ads put Phoenix at the top of the search results, the new website turned those visits into calls, and SEO kept bringing in more customers without extra ad spend.

Key Takeaways

What Moved The Number

Measurement

Verify the conversions before optimising toward them

Speed

Paid search pays the bills while SEO compounds behind it

Credibility

Twenty years of experience counts online only when the site says so

Your first phase starts with a call

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