Every impression is auctioned individually, settled against your maximum bid as the page loads.
Ad inventory across millions of sites, apps and streaming services in one buy, from open web programmatic display ads to the living room screen.
Traditional media buying chooses placements. Programmatic buying finds the right audience first, then buys the ad space they are in.
A unified frequency cap is applied across all channels rather than managing separate caps per publisher.
Our programmatic services run on a structured six-step workflow, set against your business goals before anything buys.
01
Define target audiences, channel distribution and media budgets, and set the ad strategy prior to campaign launch.
02
Build segments from CRM data, site behaviour and third-party signals.
03
Build, tag and quality-check every creative asset and ad tag across required formats before serving impressions.
04
Run bids, pacing, frequency management and inventory daily across every live placement.
05
Reallocate budget toward high-performing placements and audience segments that drive conversions.
06
Deliver weekly and monthly performance reports covering overall spend, impression delivery, viewability rates, cost per acquisition, and key conversions.
We manage seven core ad formats within a unified audience frequency structure.
GrowME uses Display & Video 360 to manage programmatic media campaigns. Our execution connects campaigns directly to real-time auctions, offering clear visibility into inventory, performance metrics, and reporting.
Google exchanges, YouTube and Google audience data inside one platform.
Negotiated by us to secure premium placement and targeted audience reach.
Display, video, CTV, and audio campaigns managed under a single unified frequency cap.
Inventory reach
Open web, YouTube, CTV, audio
Google Display Network only
Targeting depth
Layered audience and deal targeting
Preset Google audience segments
Minimum budget
Varies by campaign goals (DV360 options available)
No practical minimum
Reporting depth
Log-level, impression by impression
Aggregated platform reporting
Fixes
Managed by GrowME
Self-serve account, no seat
Best fit
Reach, CTV, audience control
Small budgets, search retargeting
Not every account requires DSP functionality. If Google Ads Display provides a more suitable option for your budget, we will advise you accordingly.
Calgary Farmyard required seasonal awareness across Alberta households while ensuring their budget went toward completed, viewable impressions rather than unverified clicks. GrowME executed a connected TV campaign across two demand-side platforms to access streaming inventory on Amazon Prime Video, setting completion and viewability as the primary performance metrics. This approach delivered 1.39 million CTV impressions with near-total viewability and completion rates.
CTV impressions delivered
video completion rate
viewable rate
Amazon Prime Video inventory, 2026. Household reach 388,867. User reach 542,670, including co-viewers.
A subsequent streaming TV flight in spring 2026 generated 325,295 impressions over a two-month period, maintaining a 97.41% completion rate and 99.11% viewability. This second campaign demonstrated consistent delivery quality and performance across different buying platforms.
Regular monitoring ensures bids, pacing, and inventory quality remain optimized. A media review provides a detailed look into active campaign performance between routine reports.
A 45-minute session analyzing your account performance and data with no obligation.
Programmatic media is bought three ways inside an advertising DSP. Which one fits is a budget decision more than a technical one, and it drives most of the programmatic decisions we make on your account.
Real-time bidding across broad publisher networks to maximize reach and prospecting efficiency.
Invited access to premium inventory, negotiated directly with a publisher's SSP at an agreed floor price.
Reserved inventory at fixed volume and fixed price, for launches and dated moments you cannot afford to miss.
Geographic
Contextual targeting
Behavioural
Retargeting
Lookalike
Device
Dayparting
We onboard your first-party CRM data into the advertising DSP, the one targeting asset a competitor cannot buy, and the reason b2b programmatic advertising works at all. CASL consent stays with you.
We plan for a shift away from third-party cookies, leaning on first-party data and contextual targeting that hold up independently of browser changes.
Where your ads appear is your brand’s reputation, so placement is controlled rather than left to the exchange.
CPM
CPC
Viewability
CTR
CPA
ROAS
Company size, industry, installed technology and named account lists, matched to your business goals rather than consumer signals.
Windows set to your real sales cycle, with a four to six person buying committee held inside one frequency plan.
Last-click models attribute conversions to the final search query, whereas programmatic media builds the initial awareness and intent earlier in the buying journey.
Programmatic sits inside a wider digital marketing strategy rather than beside it. Within the GrowMEthod™ framework it drives acquisition against a plan Strategy has already set, working alongside paid search, paid ads across social media platforms, email marketing and, where the audience calls for it, traditional advertising. Optimization carries performance forward into the pages that traffic lands on.
Most programmatic advertising companies resell another agency’s access and report on it second-hand. GrowME is a programmatic agency that manages the buy directly, so inventory, performance and margin stay visible.
We fully manage campaign execution and media buying. There is no long-term platform contract and no minimum commitment on your side. If you already have existing infrastructure, we can manage media within your setup instead.
Minimum spend thresholds ensure sufficient data volume for effective optimization. If your budget is below the required threshold for custom DSP buys, Google Ads Display may offer better ROI and efficiency.
Costs vary by format, with CPM ranges starting as low as $3 for web and application placements and $12-$38 for connected TV (CTV). Most programmatic advertising companies bundle management into media spend. We quote the two separately, with platform fee models such as 20% for DV360 (5% seat fee + 15% Google tech fee), 10% for Amazon DSP, and no built-in fee for StackAdapt, so the split stays visible.
Delivery and viewability data arrive within days. The first meaningful optimization lands in week two or three, and cost per acquisition and ROAS typically stabilize over one to three months.
Open-auction inventory quality varies, and campaigns require sufficient data scale to optimize effectively. We manage these factors through custom allow-lists, verification tools, and realistic minimum spend thresholds.
Yes. Google DV360 is Google’s demand-side platform, part of the Google Marketing Platform, buying automated media across publisher supply-side platforms. It is one advertising DSP among several.
Open auction, real-time bidding across the widest supply. Private marketplace, an invited deal with a publisher. Programmatic guaranteed, fixed volume at a fixed price. Preferred deals, first look at negotiated inventory.
Someone opens a news site. In the time the page loads, their profile is auctioned, your bid wins, and your CTV retargeting ad serves before the first paragraph renders.
What it includes, reviewed together, no obligation.
Our GrowME Guarantee ensures that our SEO services yields a positive return on investment within 12 months or our services are free until it does. A guarantee not offered by any other marketing agency in the city!
