So How Much Does SEO Actually Cost?
The cost of SEO in Calgary
varies from company to company. Many companies that lack experience and resources pull you in with low package prices. Still, their techniques are often unproven and can end up being harmful to your rankings. We call these methods black-hat SEO
. At GrowME, many of our clients that rank on the first page spend around $2500 per month, but the cost can go up for more competitive industries.
What’s Included In the Monthly Price of SEO Services?
When you sign up for Calgary SEO services with GrowME Marketing, our search engine marketing experts located in Calgary will use their effective SEO techniques and skills to transform your website into a sales machine. In addition to employing the best strategies for on-page, off-page, and technical SEO, as discussed, our services also include dedicated account management and monthly reporting to track the success of your campaign. You’ll know where your money is going and how it benefits your business. We’ll keep you updated on key metrics, including website traffic, impressions, conversion rates, bounce rate, and lead quality. In addition to our experience and ongoing support, this reporting is how we help you maximize the ROI of your monthly investment.
Does SEO give you immediate results?
SEO, especially the best “white-hat” strategies, is not immediate. It takes time to build your EAT score (expertise, authoritativeness, and trustworthiness), build links and optimize landing pages accordingly. We generally tell clients that results take at least 3-6 months, but more competitive industries may take longer. We often recommend pairing SEO services with a paid advertising campaign for the first few months so that you can bring in leads while we have time to lay a strong foundation for search engine optimization.
What are the top ranking factors affecting SEO?
Several factors come together to boost your Google rankings. We believe that each pillar of SEO is necessary for your long-term strategy, though we continue to assert that content is king in the industry. Quality content, including fresh and up-to-date text that is original, informative, includes keywords, and follows a user-friendly structure, plays a significant role in your rankings. There are certain SEO basics
that can help any business rank higher. As SEO analysts, we’ve also identified 7 factors that really matter:
- Quality Content
- Site Speed
- Referring Domains
- Domain Authority
- Page Experience
- Mobile Friendliness
- Internal Links
What are the types of SEO services?
The three main pillars of SEO are on-page, off-page, and technical SEO. However, those three concepts each include several different services within the umbrella.
We perform regular site audits and schema markups as part of technical SEO. We also ensure that your website has a proper XML sitemap and a site architecture that is user-friendly and easily crawlable for search engines. We also perform 301 redirects, especially in cases where we perform a domain change (to better optimize your site’s URL to include your main keyword). We also want to ensure there are no 404 pages on your site. All of this requires the expertise of a trained development team.
When our team performs on-page SEO, we begin with a detailed keyword research strategy. We want to optimize your site around keywords with high search volume and low to medium difficulty. This research serves as the basis for the content we create on new and existing landing pages as well as blog posts, articles, page titles, and meta descriptions. We also ensure all content, including images and text, has proper HTML tags, such as H1, H2, or H3.
Off-page SEO is an ongoing task that includes outreach to other high domain authority websites to provide a mention or a link back to your website. When several reputable sites are willing to point to your site, search engines assume that your website is more authoritative, valuable and of high enough quality to award a higher position in the search results. Link building, removing spam links, and writing guest blogs to paid guest posting sites are all part of an advanced off-page strategy, but it can be as simple as including a link to your website on social media profiles.
Does Calgary SEO work for all industries?
While some industries may benefit more than others, SEO is a useful strategy for almost any business. If you have an online presence and your customers use a search engine to find your product or service, you are missing out on hordes of traffic by not taking advantage of higher rankings. Professional services companies, trades, real estate professionals, medical providers, restaurants, and legal professionals are some of the most competitive businesses that can benefit from an experienced and certified SEO agency. At GrowME, we work with nearly every industry vertical, including education, real estate, technology, health and beauty, medical construction, e-commerce, and more.