Business case study · Criminal defence · Edmonton

The goal was one case a week. The system signed 103.

BW Law wanted a marketing engine of their own. We built one that turned an unpredictable referral habit into caseload they can count on.

80+

/mo

Qualified leads, every month

Partner · BW Law

Industry · Criminal defence

Firm size · 2 → 7 lawyers

Goal · 1 new case a week

Duration · 7 months

The situation before GrowME

The demand was there. The system wasn't.

BW Law had a strong reputation and more demand than it was capturing. Most cases came through referrals, which made growth hard to predict, and the firm owned none of the machinery behind it.

Pipeline

Referral-dependent, not owned

Demand

Came in waves, hard to plan

Positioning

Strong reputation, thin online presence

Search Visibility

No authority on high-intent terms

Conversion

Inquiries slipped before booking

Sales Feedback

Marketing not tied to signed cases

The core problem

Marketing wasn’t connected to revenue, and growth leaned on sources the firm didn’t control.

How We Did It

Two channels, one owned pipeline.

First wins · Google Ads

Qualified demand from day one.

Paid search went live first. It started bringing in qualified criminal-defence leads right away, giving the firm demand it could count on while the slower SEO work took hold.

Compounding · SEO & Local SEO

From no authority to Top 5.

Ads buy attention; SEO earns it. Starting from no ranking at all, the site climbed to Top 5 for the criminal-law searches that actually bring in cases. That visibility keeps working long after the ad budget stops.

Today

From two lawyers to seven, in seven months.

Seven months in, BW Law has signed 103 cases and grown revenue 167%. One case a week stopped being the goal a long time ago.

What GrowME built

Where the firm was, and where it is now.

Paid search and SEO turned referral luck into a pipeline the firm runs on.

Before

Now, with GrowME

Pipeline

Referrals and chance

Owned and controlled

Lead Flow

A handful of referrals, month to month

80+ qualified leads a month

Paid Search

None running

Qualified demand from day one

Search Visibility

No authority on key terms

GrowME built an engine, not a campaign.

More ads were never the answer. BW Law needed a pipeline of their own. Paid search brought demand in fast, SEO made it stick, and we held both to signed cases rather than clicks. A practice that used to wait on referrals now runs its own growth.

We had quite bad luck with our previous marketing company and found Growme after some transition pains. Unlike the previous company, Growme is responsive, gives clear instructions and information on how to improve my business’s page authority, and provides SEO services that are easy to understand (no mean feat).

— Anny Wang, BW Law

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