avg. Google Maps rank across Edmonton (from 8.4)
monthly organic visitors (from near zero)
keywords ranking in Google’s top 3
Industry · Legal, Criminal defence
Market · Edmonton, Alberta
Engagement · Ongoing since Apr 2024
Services · Local SEO, Content, Links, Technical
No single tactic ranks a brand-new firm against decade-old competitors. We built four disciplines to reinforce one another — local visibility, intent-matched content, hard-won authority, and a clean technical base — and ran them as one system.
BW Law approached us with a freshly built website and effectively no search footprint. Here is exactly where the domain stood when we started.
Niche / Market
Target GEO
Edmonton, Alberta (and surrounding region)
English
Negligible (≈ 0 sessions)
0
2
6
Avg. Map Rank (Edmonton grid)
8.4 — July 2024 baseline
Our cooperation began with a detailed SEO audit and a long-term strategy. The core problem was simple: in a market dominated by long-established firms, BW Law had no authority, no local presence, and no pages built to capture how people actually search for a criminal lawyer. Specifically:
With a focused ≈ $3,500/month budget, we ranked every task by expected impact. Local visibility (Google Business Profile + the map pack) and intent-matched practice-area pages came first, because they convert the highest for legal searches. Authority building — links, digital PR, and citations — ran in parallel to lift the entire domain from its Domain Rating of 0.
Local SEO & Google Business Profile 
Before — 10 Jul 2024: average map rank 8.4. The grid is almost entirely orange/red (ranks 8–11).
After — 2 Jun 2026: average map rank 2.5. A near-solid green grid of #1–#3 placements across the city.
Practice-Area Content Build-Out We built and optimised a dedicated, intent-matched page for each core offence the firm defends, mirroring the language people actually search:
Each page was written to match local search intent (“…lawyer Edmonton”), structured for featured snippets, and internally linked to the relevant lawyer bios. These pages went from non-existent to ranking on page one — several at #1.
Authority & Link Building Starting from a Domain Rating of 0 and just two referring domains, we ran a steady, quality-first link-building and digital-PR program: relevant legal and local placements, directory and citation cleanup, and earned mentions. Over the engagement the profile grew to 65 referring domains and 138 live backlinks, lifting Domain Rating from 0 to 6 — the foundation that let every practice-area page rank.
Technical & On-Page SEO map rank
The firm’s average Google Maps rank improved from 8.4 (July 2024) to 2.5 (June 2026). A grid that was almost entirely orange and red became a near-solid grid of #1–#3 placements — BW Law now appears in the local 3-pack across virtually the entire city.
monthly visits
Organic traffic climbed from effectively zero to roughly 1,300 monthly visitors (Ahrefs). Google Search Console recorded 8,230 clicks and 1.38M impressions over the trailing 16 months, with weekly clicks roughly tripling over the period.
authority
Domain Rating rose from 0 to 6, referring domains from 2 to 65, with 135 new backlinks earned — turning a brand-new domain into one with a foundation strong enough to outrank far older firms on key terms.
traffic lawyer · traffic lawyers · edmonton traffic lawyer · traffic ticket lawyer edmonton
A high-competition term — keyword difficulty 51
impaired driving · drug possession · fraud · speeding-ticket lawyers
Capturing branded demand in full
231 of them in Google’s top 10, including 44 in the top 3
We had quite bad luck with our previous marketing company and found Growme after some transition pains. Unlike the previous company, Growme is responsive, gives clear instructions and information on how to improve my business’s page authority, and provides SEO services that are easy to understand (no mean feat).
Mykhailo Rudenko
SEO Team Lead, GrowME Marketing
SEO specialist with extensive knowledge in search engine optimization, honed over ten years of experience. He’s passionate about driving impactful results for companies, specializing in optimizing search results and collecting, cleaning, and clustering keyword research data.
Request a Growth Strategy, and we’ll show you where the opportunity is and how to capture it.
Backed by the GrowME Guarantee: a positive ROI from our SEO within 12 months.
Our GrowME Guarantee ensures that our SEO services yields a positive return on investment within 12 months or our services are free until it does. A guarantee not offered by any other marketing agency in the city!
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