GrowME digital marketing agency
GrowME digital marketing agency

Calgary Institute of Counselling

How Full-Funnel Strategy Fueled a 60% Year-Over-Year Growth

Client Overview

Calgary Institute of Counselling (CIC) is a reputable mental health clinic offering professional therapy services for individuals, couples, and families. Despite having a strong foundation in service delivery, CIC struggled with poor visibility online, underperforming ad campaigns, low website conversion rates, and a weak brand presence.

 

They approached GrowME Marketing with a clear goal: scale their client base and revenue through a strategic marketing overhaul.

The Challenge

Poor SEO Foundations

Rankings were buried deep in Google, and site architecture lacked optimization.

Ineffective Paid Ads

Campaigns were not driving qualified traffic or leads, resulting in wasted ad spend.

Low Conversion Rates

Website experience failed to convert visitors into inquiries or bookings.

Weak Brand Recognition

The clinic lacked a cohesive brand identity and narrative to stand out in a competitive space.

Our Solution
Full Growth Engine Implementation

We deployed GrowME’s full Growth Engine, combining strategic thinking with tactical execution across every major growth lever:

Brand Strategy + Positioning
  • Refined the clinic’s brand messaging to reflect trust, warmth, and professionalism.
  • Aligned visuals, tone, and voice across all touchpoints to build brand recall and authority.
  • Positioned CIC as a top-tier, client-centric mental health provider in Calgary.
Search Engine Optimization (SEO)
  • Rebuilt keyword strategy based on therapy-specific high-intent searches.
  • Restructured site content and metadata to align with Google’s best practices.
  • Developed rich content clusters around key service areas like couples counselling, anxiety therapy, and trauma recovery.
Conversion Rate Optimization (CRO)
  • Redesigned website user experience for clarity, trust, and bookings.
  • Simplified navigation, highlighted therapist expertise, and made appointment booking frictionless.
  • Added trust triggers like testimonials, credentials, and professional branding.
Advertising Overhaul
  • Launched high-converting Google Ads and Meta campaigns focused on clear pain points and solutions.
  • Shifted from generic ads to emotionally resonant messaging backed by strong calls-to-action.
  • Introduced retargeting campaigns to re-engage website visitors.

The Results
60% Year-Over-Year Revenue Growth

Within 12 months, Calgary Institute of Counselling experienced dramatic improvements:
Record Amount of Daily New Client Intake

from
6

14
a day

Top Google Rankings

for multiple keywords

“Calgary couples counselling”
and “therapy for anxiety”

Stronger Brand Presence

CIC became widely recognized as a go-to clinic for professional counselling in Calgary.

Ad Efficiency
Cost per lead decreased while lead quality improved.
Conversion Uplift

Website inquiries and booking rates increased significantly.

Traffic Surge
Organic traffic increased by 300%+
What Calgary Institute of Counselling Has to Say About Our Partnership

GrowME didn’t just give us more traffic — they gave us a strategy that transformed how we present ourselves, connect with our community, and grow our business.

— Jennifer Betts, Calgary Institute of Counselling Founder and CEO

Conclusion

The transformation of Calgary Institute of Counselling illustrates what happens when expert strategy meets flawless execution. By combining brand strategy, full-funnel traffic generation, conversion design, and ongoing strategic leadership, GrowME helped CIC unlock consistent, sustainable growth.

Grow Your Success with GrowME​

Whether you’re looking to accelerate growth with a powerful marketing strategy or need a complete brand and digital transformation, GrowME becomes your dedicated marketing department – strategic, data-driven, and fully aligned with your business goals.


Our team of senior strategists, designers, developers, and marketing experts work as an extension of your company, building scalable systems that drive measurable growth, strengthen your brand, and position you as the leader in your industry.


Let’s build your next stage of growth together

Our GrowME Guarantee ensures that our SEO services yields a positive return on investment within 12 months or our services are free until it does. A guarantee not offered by any other marketing agency in the city!