Business Case Study · Home Renovation · Calgary

Eight months to #1. Past the competitor who owned it.

Reborn Renovations is a Calgary renovation company with 15+ years behind it, known for full-home renovations and custom builds. In eight months, GrowME took them to #1 for the three searches that bring in their best leads.

months

From stalled to first position

Partner · Reborn Renovations

Industry · Home renovation

Market · Calgary, Alberta

In business · 15+ years, award-winning

Duration · 8 months

The situation before GrowME

They Had The Reputation.
A Competitor Had The Rankings.

Reborn Renovations’ SEO position had stalled for its core keyword targets: “Home Renovations Calgary” and “Calgary Home Renovations”. They were consistently outranked by their main competitor.

Rankings

Stalled on all three core keywords

Competition

Consistently outranked by their main competitor

Local Visibility

Average map rank of 13.4 across Calgary

Website

Core pages not built to rank or to convert

Citations

NAP errors across third-party listings

What was at stake

The best leads in the market

The core problem

If nothing changed, Reborn Renovations risked losing the best leads in the market to their primary competitor.

Why They Chose GrowME

Proven SEO results with their competitors in the same market

Backed By

The GrowME Guarantee: a positive ROI from our SEO within 12 months

The GrowMEthod

Four Disciplines, One Ranking Strategy.

Each piece of the work answered a specific reason the rankings had stalled or visitors weren’t getting in touch.

Audit & Strategy

Found what was holding the rankings back.

GrowME identified where Reborn's SEO positioning and optimization were lacking, along with the technical and website issues behind the stagnant rankings. The strategy that followed aligned the site with Google's latest core updates.

Website & CRO

Rebuilt the pages that win renovation jobs.

GrowME rebuilt the homepage and the kitchen, bathroom, basement, exterior and home addition pages around conversion. Each page now states Reborn's value on the first screen and gives homeowners a clear next step, and a new menu puts every core service one click away.

Local SEO

Fixed the citations behind the map rankings.

GrowME updated third-party citations to correct NAP errors and target important keywords. Average map rank for “home renovation Calgary” moved from 13.4 to 4.3.

Link Building

Built the authority to hold first position.

Consistent backlink building gave the domain the authority to overtake its main competitor and stay ahead.

Today

First position, and more leads coming in.

Reborn Renovations now holds #1 on all three core keywords, ahead of its main competitor, with more form submissions and higher-quality leads.

What GrowME built

Where The Company Was, And Where It Is Now.

Measured over the eight months of the partnership.

Before

Now, with GrowME

Search Visibility

Stalled behind the main competitor

#1 on all three core keywords

Local Map Rankings

Average position 13.4

Average position 4.3

Website

Core pages not built to convert

Every core service page rebuilt around conversion

Local Listings

NAP errors across citations

Corrected and keyword-aligned

Form Submissions

Baseline

Up 8%

Lead Quality

Losing the best leads to a competitor

Higher-quality leads

Why it worked

GrowME Fixed What Was Holding The Site Back.

Homeowners planning a renovation call one of the first companies they see on Google. The audit showed why Reborn wasn’t one of them. GrowME rebuilt the pages that sell their work, fixed the listings behind their map rankings and built the links to back it up. Within eight months Reborn moved ahead of its main competitor.

Key Takeaways

What Moved The Number

Foundation

The audit found the real blockers behind the stalled rankings, from outdated pages to broken citations.

Execution

Rankings bring homeowners to the site. Conversion-focused pages are what turn them into enquiries.

Result

Fixing the foundation, not just the rankings, is what moved Reborn ahead of a competitor that had held the top spot.

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