Social Media Marketing Calgary

Build LASTING Relationships

Advanced Social Media Marketing

ENGAGE
Your Customers Like Never Before

Social media marketing is one of the best and easiest ways to drive sales and increase exposure for your business. In Canada, 89% of the population is active on at least one social media platform, which means there’s a pretty good chance that number includes at least some of your customers.

 

Social media is one of the most influential tools when it comes to consumer decision-making. Through social ads, retweets, shares, likes, posts, and other engagements, an active social media presence can get your business in front of your target market without them even looking for you.

 

That being said, this is the age of influencers when it seems everyone has a say about everything wherever you look. At GrowME, we are a social media marketing agency that can help you stand out and attract the right crows, all while staying true to your brand.

Social Media Tools

Our Social Media Marketing Specialities

Social Ads

Show Up Where Your Customers Are

More and more companies are choosing to supplement their Google advertising efforts with social media advertising. In fact, in 2022, social ads accounted for 33% of all digital advertising spending. Unlike most Google campaigns, social ads are focused on demographic targeting. Social ads need to be attractive, specific, and creative. They’re a great way to build brand awareness and increase leads from both new and returning customers. It’s important to create campaigns based on your client’s behaviour, which is where our research and planning come into play. We’re experts across all social platforms with a focus on Facebook, Instagram, and LinkedIn.

Facebook Ads

As of 2020, Facebook was still the most preferred social media platform in the United States, with its largest advertising demographic being men and women between the ages of 25-34. Facebook features a variety of ad types, including photo, video, carousel, and collection ads. These ads may be accompanied by text descriptions, headlines and CTAs and may appear in Facebook stories, messenger, in-feed or on the sidebar.

Instagram Ads

Facebook owns Instagram, so campaigns created for Facebook can seamlessly transfer to Instagram, or you can create separate campaigns for each. Instagram ads that promote a specific product do especially well - 49% of internet users say they are likely to purchase from brands they see advertised on social media! Remember to keep your audience in mind when deciding on an advertising plan.

LinkedIn Ads

LinkedIn is a unique social platform that targets professionals. If your business is a B2B model, LinkedIn ads may work best for you. Ensure that your CTA is clear and visible, and keep in mind that headlines with less than 150 characters tend to perform best. LinkedIn ads can appear as sponsored content within the news feed, text ads, or dynamic ads that use AI to personalize the message.

We GUARANTEE a Positive ROI

Ruth’s Chris

Pup City Doggy Daycare

Barbecues Galore

Content Creation

Be Active Across All Your Platforms

Creating social media posts is a passion for our team. We’re all active on social media to stay ahead of the trends (and we love interacting with our own clients in new and unique ways). At GrowME, we understand that social media isn’t going anywhere, it’s only evolving, and we’re evolving with it. We’re always on the hunt for new ideas and different ways we can promote your brand. Social media is about brand awareness, and we want your brand to rise above the rest. Count on GrowME for custom content calendars, social page optimization, custom social graphics, and witty, professional, or inspiring social posts to engage your followers.

Profile Optimization

We take the time to optimize your social profiles for SEO in accordance with NAP guidelines. We can also help you expand your influence by creating profiles on new platforms such as Snapchat, Pinterest or TikTok to ensure you’re reaching the right audience.

Strategy
Creation

We design and create custom graphics in-house that align with your brand and style. We’ll identify a theme for your posts, including colours, fonts, and types of images. We utilize iStock’s extensive library of images and videos and your own photos and assets.

Custom
Graphics

Developing a strategy for your social posts is vital to endorsing a cohesive brand identity. Our marketing team works together to ensure that blog posts, social posts, and advertising efforts are united with a theme and message, especially when a promotion is involved.

Building Engagement

Nurture Your Brand’s Online Community

Enhancing user engagement is one of the main goals of social media marketing in Calgary. Ongoing customer engagement keeps your brand top of mind and shows your audience that your relationship goes deeper than an initial transaction. In case you’re wondering if online engagement is necessary, a study by Sprout Social found that 79% of consumers expect brands to respond within a day of reaching out over social media — brand loyalty is a two-way street. We help you meet customer needs by responding to reviews, replying to comments, interacting with other pages, and creating and monitoring stories on Facebook and Instagram.

Responding to Reviews

Whether positive or negative, you should respond to reviews on Google and social media within a few days. Responding to reviews, especially complaints, can increase customer advocacy and demonstrate your level of engagement to others.

User
Engagement

A social profile with little to no activity can be more damaging than a complete lack of social presence. Liking and interacting with other pages shows your customers consistency and helps to make your brand more personal and relatable.

Story Creation & Monitoring

Stories have become one of the biggest social media trends in recent years. Scrolling through a feed has evolved into scrolling through stories and reels. We help you create, track and monitor story engagement, such as polls, questions, like and comments.

Why Social Media Should Be Part of Your Marketing Strategy

Promote Your Brand & Increase Awareness

The #1 goal of social media is to increase brand awareness. New businesses especially should have a strong social presence with frequent posting, advertising, sharing, and commenting. Before promoting your brand on social media, you should develop a strong brand identity and message to ensure recognition

Engage New Clients & Drive More Leads

Social media presents a unique opportunity to engage with customers in natural ways. Not to mention, advertising, influencer marketing, and giveaways are great ways to drive more leads and open new revenue streams for your business.

Boost SEO

Did you know that social media can contribute to SEO? The more your content is shared across the internet, the better for SEO. It’s important to keep your brand name, address, phone number, and website URL consistent across all online profiles. At GrowME, we perform a detailed NAP audit to ensure nothing gets missed.

Develop Customer Loyalty

People talk about the brands they love. Allow your customers the opportunity to like your page, opt-in to giveaways, share your content and write reviews. User engagement is influential for new customers and can help to establish a strong and persuasive online community of followers.

Advertise to Specific Audiences

Social media marketing and advertising offer options for demographic targeting and require more creativity and strategy than a typical Google ad campaign. Break your audience down into more specific segments and target them with custom ads and promotions.

Better Understand Customer Behavior

Through Facebook and other social platforms, we can gain more information about your customers’ online behaviours. A detailed social analysis may indicate new markets to pursue or help you identify better ways of reaching your current audience.

Let’s Plan Your Campaign Together

Everything You Need to Know About Social Media Marketing in Calgary

At GrowME, we offer different tiers of social media packages, and the prices vary between them. Larger packages include more frequent posts, more customized graphics, additional profiles and more engagements. We can help you select the package that’s right for you.

Depending on your business, we may recommend creating or optimizing various social media profiles. While many people think that Facebook is a thing of the past, recent studies indicate that it’s still one of the most popular platforms, though many marketers and audiences are flocking to TikTok. Across all platforms, the millennial age group (25-34) is the largest demographic on social media.

Social media marketing is a multi-faceted term that encompasses a number of things, including:

    • Content Creating
    • Advertising
    • Influencer Marketing
    • Social Media Management
    • Paid Media
    • Contributing to Forums
    • Review Management

We spend time getting to know your brand and your business to determine the best approach to your social media strategy. We also ask you about your preferences. For the most part, we make posts that encourage engagement, feature your unique products or services, and/or provide industry insight. We can supplement these posts with funny memes, holiday posts, or local event posts.

We require access to your social accounts to post and interact on your behalf. When you sign up for services, we send a detailed document explaining how to properly and securely provide us with the access levels we need to move forward with your strategy.