GrowME digital marketing agency
GrowME digital marketing agency
Case Study
McKinley Masters
Mckinley Masters
The Challenge
Outdated Brand Image

The existing branding no longer reflected the company’s luxury craftsmanship or premium positioning.

Weak Digital Presence

Their online presence lacked the sophistication and visibility expected from a high-end builder.

Limited Connection with Target Market

They needed to attract and engage affluent clients seeking custom-built luxury homes.

The Approach
Branding
  • Modernized the brand logo to revitalize identity.
Website Design
  • Designed a custom, one-of-a-kind website with an elevated look and feel.
  • Built a project portfolio that highlights craftsmanship, design expertise, and completed homes.
SEO
  • Optimized the site with SEO best practices to capture high-intent organic traffic.
Ther Results
Top Google Ranking

Ranked #1 in Google Search and Maps for the main keyword “custom home builder Calgary”

Rise in Organic Leads
Delivered a 49% increase in form submissions from organic traffic, driving more qualified leads.
Enhanced Brand Visibility
Strengthened brand perception and visibility in Calgary’s competitive luxury home market.
Conversion Uplift
63%

increase in conversions

159%

increase in revenue

2,780
generated leads for 2 years
Local Maps Ranking Increase
growme-case-study_mckinley_map-before growme-case-study_mckinley_map-after
Traffic Surge

Achieved 29% year-over-year organic traffic growth (last 12 months vs. previous 12 months)

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