Case Study
Ultimate Renovations
Client Overview
Ultimate Renovations is an award-winning renovation company serving Calgary and Edmonton for over four decades. As an 11-time Renovator of the Year, they are renowned for their craftsmanship, innovative design, and dedication to transforming homes through complete renovations, custom builds, and outdoor living spaces.
Despite their established reputation and legacy, Ultimate Renovations struggled to translate their success online. They approached GrowME Marketing to modernize their digital presence, improve visibility, and generate consistent organic leads through a strategic website redesign and SEO campaign.
The Challenge
The previous site lacked modern design, scalability, and alignment with their premium brand image.
Despite being a top-rated company, their website failed to rank well on Google and attract organic traffic.
The online experience did not reflect their expertise or convert visitors into quality leads.
The old website failed to communicate their reputation and standard of excellence effectively.
Our Solutions
- Redesigned an outdated, hard-to-navigate website into a modern, user-friendly experience.
- Showcased Ultimate’s craftsmanship through a clean layout, intuitive site menu, and engaging gallery of work.
- Integrated responsive design and clear service messaging to highlight expertise and quality.
- Built a scalable, high-performing site aligned with Ultimate’s growth and premium brand image.
- Transformed a generic website into one that reflects Ultimate’s high-end brand identity.
- Clarified brand messaging to communicate who they are and the value they deliver.
- Applied a modern, timeless aesthetic across all pages for a cohesive visual identity.
- Positioned Ultimate as more than a renovation company — as a lifestyle brand.
- Addressed poor online visibility and lack of SEO optimization.
- Implemented a data-driven keyword strategy supported by a new SEO-friendly site structure.
- Launched advanced link-building, blogging, and Google Ads campaigns for targeted reach.
- Doubled website traffic and leads, achieving 150+ conversions per month and top 3 rankings for core services.
- Executed a focused Facebook and Instagram campaign to grow brand awareness.
- Featured standout renovation projects, awards, and recognitions to boost engagement.
- Drove a surge in page activity — gaining 400+ new followers within three months.
- Generated direct inquiries for new home renovation projects through social engagement.
for “Calgary Home Renovations”
100% growth in organic traffic
150+
conversions per month
2,000+
visitors each month
1,100%
increase in leads since 2020
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