Case Study

Sunik Roofing

Client Overview

Sunik Roofing is a trusted and award-winning roofing company, recognized as Calgary’s best for seven consecutive years. With a skilled team of technicians, they provide complete roofing services including shingle installation, roof replacement, maintenance, repair, and 24/7 emergency response. Their strong commitment to safety and quality workmanship has built them a solid reputation across the city.

 

When Sunik partnered with GrowME, they sought a website redesign and comprehensive SEO strategy to improve user experience and search visibility. Despite their excellent reputation offline, their previous website was cluttered, confusing, and poorly structured—hindering both usability and performance in organic search.

sunik roofing

The Challenge

Cluttered Website Design

The site layout was busy and visually inconsistent, making it difficult for users to find key information.

Poor User Experience

Navigation was unintuitive, leading to frustration and lower engagement from potential customers.

Weak SEO Performance

Despite their strong brand reputation, Sunik’s website was not ranking well on Google and lacked proper optimization.

Unstructured Content

Important service details were scattered across pages without clear hierarchy or flow, reducing clarity and conversion potential.

Our Solutions

Website Design + Development
  • Redesigned Sunik Roofing’s website to reflect the clean, structured aesthetic of an A-line roof.
  • Created a streamlined, mobile-responsive layout with service links easily accessible from the homepage.
  • Developed fully optimized SEO landing pages for each service to strengthen online visibility.
  • Ensured consistent branding and messaging across all pages for a cohesive experience.
User Experience (UX)
  • Designed a clear homepage layout highlighting key information above the fold.
  • Built an intuitive dropdown menu to improve navigation for high monthly traffic.
  • Enhanced usability across desktop and mobile devices for seamless interaction.
  • Delivered a smooth, accessible, and customer-focused browsing experience.
Search Engine Optimization (SEO)
  • Elevated Sunik Roofing from zero online leads to first-page Google rankings for “Roofing Calgary.”
  • Generated steady quality traffic and strong conversion rates through optimized content.
  • Implemented comprehensive on-page and technical SEO for lasting visibility.
  • Launched a targeted Google Ads campaign driving additional monthly leads.
Social Media Marketing
  • Developed consistent, engaging posts that promote services and highlight company milestones.
  • Used social media to support SEO, share industry insights, and engage with clients.
  • Maintained a professional and trustworthy brand presence across all major platforms.
  • Strengthened brand awareness and customer interaction through meaningful content.
The Success We Delivered
Top Google Rankings

Page 1 for top keywords

#1 in ad placements

Top 3 in organic search results

Traffic Surge

1,000+
visitors each month

850%
increase in Online Leads

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