THE CHALLENGE:
Established in 1987, Pick-n-Pull is one of the largest self-service auto parts stores and recyclers of end-of-life vehicles in North America. They are recognized for their extensive inventory of auto parts from leading manufacturers, such as Honda, Toyota, Ford and GMC, while offering sellers great deals with their quick and effective cash for car service. Significantly, they are proud of their role in helping the environment with their industry-leading approaches to recycling vehicles in an environmentally friendly manner making them a go-to community partner.
Even though they were a big name in the States, they lacked a presence in Western Canada. They wanted to establish their brand within Calgary, Edmonton and Kelowna (British Columbia) with an optimized website while simplifying the UX experience for their customers. Essentially, they wanted to live up to their brand and highlight their “quick cash for cars” service. Working together, GrowME exceeded Pick-n-Pull’s expectations, establishing them within Western Canada.
The Deliverables
THE SUCCESS WE DELIVERED
Website Design
While Pick-n-Pull already had a main website that targeted the United States, it didn’t have one that was specifically designed for its Canadian audience. Designing and creating their Canadian website wasn’t just about copying over their existing site; it was about conveying a sense of familiarity and confidence, ensuring that it fully matched their company brand – while being fresh and exciting. As such, simple optimized landing pages were made, highlighting the brand’s style and the simplicity of their service.
User Experience
Customers are attracted to Pick-n-Pull’s new optimized landing pages because of the simplicity of the design and intuitive navigation. The sites make it easy for customers to contact them (thanks to clearly displayed Call-to-Action buttons), to explore their main website, and best of all, highlights to them the ease of their cash to car service. Easily digested and simply structured, these new landing sites have generated the high leads and organic traffic they wanted.
Paid Ranking Results
Organic Ranking Results
SEO Strategy
With zero Canadian presence online, it required our SEO team to undertake a momentous challenge using our Calgary SEO services. Smart and targeted keyword research was necessary with each landing page getting its own selection. The site’s intuitive design made it easy to optimize for the keywords and target Calgary, Edmonton and Kelowna. An advanced strategy was also required, with an aggressive blogging strategy targeting each city with consistent directory and citation submissions. These combined strategies resulted in a huge growth in presence in Western Canada, with Pick-n-Pull now ranking in the top 3 positions in all 3 cities.
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