GrowME digital marketing agency
GrowME digital marketing agency

Case Study

Pick-n-Pull

Client Overview

Established in 1987, Pick-n-Pull is one of North America’s largest self-service auto parts stores and recyclers of end-of-life vehicles. Known for their vast inventory of parts from top manufacturers like Honda, Toyota, Ford, and GMC, they also offer a popular “cash for cars” program that provides quick, convenient payouts for sellers. Beyond business, Pick-n-Pull takes pride in their environmentally responsible recycling practices, positioning themselves as a trusted community partner.

 

Although well-established across the United States, Pick-n-Pull lacked visibility and brand recognition in Western Canada. They partnered with GrowME to strengthen their presence in Calgary, Edmonton, and Kelowna through a localized digital strategy, improved user experience, and an optimized website that better showcased their fast, customer-friendly services.

The Challenge

Limited Regional Visibility

Despite being a recognized brand in the U.S., Pick-n-Pull had minimal awareness and search presence in Western Canada.

Poor User Experience

Their existing website lacked the streamlined navigation and clarity needed for quick customer interactions.

Unoptimized Website

The site wasn’t fully optimized for local SEO, making it difficult to rank for high-intent regional keywords.

Unclear Service Focus

The “cash for cars” program — a major value driver — wasn’t effectively promoted or positioned on the site.

Our Solutions

Website Design + Development
  • Developed a dedicated Canadian website distinct from the U.S. version.
  • Built optimized landing pages that reflect Pick-n-Pull’s brand identity while feeling fresh and localized.
  • Highlighted service simplicity and accessibility through clear structure and messaging.
User Experience (UX)
  • Designed intuitive, mobile-friendly pages with seamless navigation.
  • Emphasized strong Call-to-Action (CTA) placements for easy customer contact.
  • Showcased the ease of Pick-n-Pull’s cash-for-car service to drive engagement.
  • Delivered a simplified experience that boosted lead generation and organic traffic.
Search Engine Optimization (SEO)
  • Launched a full Canadian SEO strategy from the ground up.
  • Conducted targeted keyword research tailored for Calgary, Edmonton, and Kelowna.
  • Implemented city-focused landing pages, consistent blogging, and citation submissions.
  • Achieved top 3 search rankings across all three Western Canadian markets.
The Success We Delivered
Top Google Rankings

for “Cash for Cars Calgary”, “Cash for Cars Edmonton” and “Cash for Cars Kelowna”

Conversion Uplift

1,000+
conversions each Month

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Whether you require a digital marketing plan with full SEO services and social media advertising, or you want to rebrand your website to get more leads, GrowME is here to help. Our team of professional designers, developers, directors and writers can help your business reach new heights and experience the growth you desire.
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