Client Overview
Established in 1987, Pick-n-Pull is one of North America’s largest self-service auto parts stores and recyclers of end-of-life vehicles. Known for their vast inventory of parts from top manufacturers like Honda, Toyota, Ford, and GMC, they also offer a popular “cash for cars” program that provides quick, convenient payouts for sellers. Beyond business, Pick-n-Pull takes pride in their environmentally responsible recycling practices, positioning themselves as a trusted community partner.
Although well-established across the United States, Pick-n-Pull lacked visibility and brand recognition in Western Canada. They partnered with GrowME to strengthen their presence in Calgary, Edmonton, and Kelowna through a localized digital strategy, improved user experience, and an optimized website that better showcased their fast, customer-friendly services.
The Challenge
Despite being a recognized brand in the U.S., Pick-n-Pull had minimal awareness and search presence in Western Canada.
Their existing website lacked the streamlined navigation and clarity needed for quick customer interactions.
The site wasn’t fully optimized for local SEO, making it difficult to rank for high-intent regional keywords.
The “cash for cars” program — a major value driver — wasn’t effectively promoted or positioned on the site.
Our Solutions
for “Cash for Cars Calgary”, “Cash for Cars Edmonton” and “Cash for Cars Kelowna”
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