Calgary PPF Case Study | GrowME Marketing

Case Study

Calgary PPF

The Challenge

Calgary PPF is a certified 3M paint protection film installer. They offer ceramic nanocoating, custom vinyl wrapping and 3M window tinting. Calgary PPF is the best in the industry when it comes to the flawless application of tints, wraps and films for your vehicle. They offer a variety of packages ranging from partial coverage to full invisible protection for your car. They also provide interior and exterior auto detailing.

Calgary PPF came to GrowME for two specific reasons. First of all, they wanted to adjust, streamline, and improve the overall user experience online; prior to working with GrowME, Calgary PPF did not have a functioning e-commerce website. Secondly, they wanted to increase the number of leads coming through from online sources. In 2017, 95% of Calgary PPF’s sales were through B2B arrangements with dealerships and body shops. Their sales were high, but most of their profits were low margin and unsustainable. In the past year working with GrowME, Calgary PPF has seen a shift; 85% of their retail sales now come directly from customers. This shift brings better margins and greater sustainability. Calgary PPF is the best in the business, and they needed a website and marketing strategy to showcase their reputation properly.

The Deliverables

The Success We Delivered

Visitors Each Month

0 +

Increase in Online Sales

0 %

Website Design

We delivered a fully-branded website for Calgary PPF as a means of generating more leads and increasing conversion. The new site features customized graphics designed by our talented creative director to represent each package offered. With a fully optimized homepage and five optimized service landing pages, Calgary PPF has seen significant growth in their business with over 1000 website visitors each month. We also designed a sleek new logo and transformed their previous branding. As they service a number of high-end clients, it was important for the website to effectively target that audience. The beautifully customized site now reflects a prestigious feel with intuitive site navigation and easy to access information.

User Experience

Calgary PPF needed a unique site that seamlessly integrates an e-commerce aspect. The packages are all listed on the home page with conveniently-placed links to the online shop. Not only is the site easy to navigate, but the design also incorporates a natural integration with on-site booking and back-end management. Responsive on all devices and platforms, visitors to the Calgary PPF website enjoy a superior, top-of-the-line experience.

SEO Strategy

Prior to working with us, Calgary PPF had zero visibility in the way of targeting potential customers. Through extensive keywords research and full on-page SEO, Calgary PPF now ranks in the number one spot for all top keywords, and number one on the map pack search results. In fact, the amount of traffic coming in through online leads has been enough to allow Calgary PPF to launch a sister site featuring a secondary business that focusses solely on window tinting.

Top 1

in Google Map Pack

for targeted keyword

Social Media

We use social media marketing as a way to increase the exposure of the Calgary PPF brand on an ongoing basis. Our social media team supports SEO efforts by posting each week on various platforms such as Facebook, LinkedIn, Google+, and Instagram. By promoting their brand on social media platforms, we’re able to drive more traffic to the website, assist in the company’s efforts to establish a relationship with their clientele and increase customer engagement.

Grow Your Success with GrowME

Whether you require a digital marketing plan with full SEO services and social media advertising, or you want to rebrand your website to get more leads, GrowME is here to help. Our team of professional designers, developers, directors and writers can help your business reach new heights and experience the growth you desire.

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