Case Study
Horizon Heating
Client Overview
Horizon Heating is a trusted HVAC company in Calgary offering comprehensive heating, cooling, and air quality services. From furnace installation and maintenance to air conditioning, hot water tank replacement, duct cleaning, and air purification — Horizon delivers dependable, 24/7 service and exceptional expertise.
Although the company had earned a strong local reputation, their online presence didn’t reflect their credibility or service quality. Their existing website lacked performance, visibility, and user-friendly navigation. When Horizon Heating approached GrowME, their goal was to strengthen their digital presence, improve website usability, and generate more consistent online leads.
The Challenge
Despite a solid reputation, the company lacked visibility in search results and online platforms.
The existing site failed to attract or convert visitors due to poor structure and outdated design.
Site architecture and content were not optimized for relevant HVAC-related keywords, limiting organic reach.
Without strong digital visibility or conversion-focused design, inquiries and service calls remained minimal.
Our Solutions
- Designed and developed a professional, family-friendly website with a welcoming and modern aesthetic.
- Incorporated custom graphics, icons, and cohesive visuals to create a sleek, one-of-a-kind design.
- Built responsive layouts and clear homepage navigation for effortless access to key sections.
- Delivered a high-performing website that elevates Horizon Heating’s online presence and credibility.
- Enhanced usability through an intuitive menu linking to optimized landing pages.
- Showcased partnerships, sponsors, and community involvement to build trust and relatability.
- Crafted accurate, informative content to guide users in selecting the right services.
- Highlighted customer satisfaction with testimonials and positive, lifestyle-driven imagery.
- Executed a targeted SEO strategy to grow leads from online sources.
- Achieved #1 rankings for key service keywords within six months.
- Generated over 1,500 monthly visitors through optimized landing pages.
- Drove steady lead growth, averaging 14 new monthly conversions via Google Ads.
- Managed weekly posts across Facebook, Twitter, Google+, and LinkedIn.
- Promoted core services while enhancing brand familiarity and community presence.
- Shared local events, industry news, and helpful tips to increase engagement.
- Maintained a consistent, approachable online voice that supports ongoing lead generation.
for “heating companies Calgary” and “HVAC Calgary”
Top 3 in Google map pack
1,500+
visitors each month
600%
increase in website traffic
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