Case Study

Horizon Heating

Client Overview

Horizon Heating is a trusted HVAC company in Calgary offering comprehensive heating, cooling, and air quality services. From furnace installation and maintenance to air conditioning, hot water tank replacement, duct cleaning, and air purification — Horizon delivers dependable, 24/7 service and exceptional expertise.

 

Although the company had earned a strong local reputation, their online presence didn’t reflect their credibility or service quality. Their existing website lacked performance, visibility, and user-friendly navigation. When Horizon Heating approached GrowME, their goal was to strengthen their digital presence, improve website usability, and generate more consistent online leads.

The Challenge

Minimal Online Presence

Despite a solid reputation, the company lacked visibility in search results and online platforms.

Weak Performance

The existing site failed to attract or convert visitors due to poor structure and outdated design.

Low Organic Rankings

Site architecture and content were not optimized for relevant HVAC-related keywords, limiting organic reach.

Low Lead Generation

Without strong digital visibility or conversion-focused design, inquiries and service calls remained minimal.

Our Solutions

Website Design + Development
  • Designed and developed a professional, family-friendly website with a welcoming and modern aesthetic.
  • Incorporated custom graphics, icons, and cohesive visuals to create a sleek, one-of-a-kind design.
  • Built responsive layouts and clear homepage navigation for effortless access to key sections.
  • Delivered a high-performing website that elevates Horizon Heating’s online presence and credibility.
User Experience (UX)
  • Enhanced usability through an intuitive menu linking to optimized landing pages.
  • Showcased partnerships, sponsors, and community involvement to build trust and relatability.
  • Crafted accurate, informative content to guide users in selecting the right services.
  • Highlighted customer satisfaction with testimonials and positive, lifestyle-driven imagery.
Search Engine Optimization (SEO)
  • Executed a targeted SEO strategy to grow leads from online sources.
  • Achieved #1 rankings for key service keywords within six months.
  • Generated over 1,500 monthly visitors through optimized landing pages.
  • Drove steady lead growth, averaging 14 new monthly conversions via Google Ads.
Social Media Marketing
  • Managed weekly posts across Facebook, Twitter, Google+, and LinkedIn.
  • Promoted core services while enhancing brand familiarity and community presence.
  • Shared local events, industry news, and helpful tips to increase engagement.
  • Maintained a consistent, approachable online voice that supports ongoing lead generation.
digital marketing Calgary
digital marketing Calgary
digital marketing Calgary
The Success We Delivered
Top Google Rankings

for “heating companies Calgary” and “HVAC Calgary”

Local Maps Ranking

Top 3 in Google map pack

Traffic Surge

1,500+
visitors each month

600%
increase in website traffic

Grow Your Success with GrowME​

Whether you’re looking to accelerate growth with a powerful marketing strategy or need a complete brand and digital transformation, GrowME becomes your dedicated marketing department – strategic, data-driven, and fully aligned with your business goals.


Our team of senior strategists, designers, developers, and marketing experts work as an extension of your company, building scalable systems that drive measurable growth, strengthen your brand, and position you as the leader in your industry.


Let’s build your next stage of growth together

Our GrowME Guarantee ensures that our SEO services yields a positive return on investment within 12 months or our services are free until it does. A guarantee not offered by any other marketing agency in the city!