GrowME digital marketing agency
GrowME digital marketing agency

Case Study

Prime Hair Clinic

Client Overview

Prime Hair Clinic is a trusted provider specializing in both surgical and non-surgical hair restoration, as well as advanced medical aesthetic procedures. Their services include follicular unit transplantation and extraction, platelet-rich plasma therapy, scalp micropigmentation, Botox, Latisse, Vampire facials, and laser hair removal.

 

When Prime Hair Clinic approached GrowME, they were in the midst of a rebrand and staff transition. Their existing website no longer represented their evolving identity — it was outdated, difficult to navigate, and overloaded with dense content. While referrals kept business steady, their website generated little to no leads, signaling the need for a complete digital refresh.

digital marketing Calgary

The Challenge

Outdated Website Design

The existing site failed to reflect the clinic’s rebrand and lacked modern design appeal.

Poor User Experience

Content-heavy pages and unclear navigation made it difficult for visitors to find information or book consultations.

Low Online Lead Generation

Despite strong referral traffic, the website produced minimal new inquiries or conversions.

Unclear Brand Presentation

Staff and name changes created confusion, highlighting the need for a cohesive and professional online identity.

Our Solutions

Branding
  • Rebranded Prime Hair Clinic to convey familiarity, friendliness, and belonging beyond a clinical image.
  • Evolved the logo from flat and sterile to bright, clean, and stylistic, while retaining professionalism.
  • Positioned Prime as more than just a medical clinic — but as a welcoming, trusted brand.
Website Design + Development
  • Developed a high-performance, fully optimized website aligned with the new brand identity.
  • Created a sleek, modern, and dynamic design that complements the updated logo.
  • Redesigned site architecture to improve page flow and user comfort, addressing high bounce rates.
  • Organized and refined content for clarity, accessibility, and user relevance.
  • Resulted in a fully customized site now attracting 1,000+ visitors per month.
User Experience (UX)
  • Crafted a seamless and intuitive browsing experience to enhance visitor engagement.
  • Simplified navigation and site flow for easier content discovery.
  • Focused on clarity and readability, ensuring information meets consumer needs.
  • Improved overall performance and design consistency to boost retention and conversion.
Search Engine Optimization (SEO)
  • Optimized the new website structure for high search visibility and strong performance.
  • Implemented targeted keyword strategies and on-page SEO best practices.
  • Ensured all content was organized and optimized for both users and search engines.
  • Contributed to a steady increase in organic traffic and monthly visitors.
Social Media Marketing
  • Launched a custom social media strategy to support brand awareness and engagement.
  • Published weekly posts to generate reviews, promote services, and build credibility.
  • Adopted a light, approachable tone that resonates with Prime’s audience.
  • Achieved record growth in engagement and positive interactions across platforms.
The Success We Delivered
Top Google Rankings

for “hair clinic Calgary” and “hair transplants Calgary”

Organic rankings for top keywords after 3 months​
Traffic Surge

1,000+
visitors each month

600%
increase in website traffic

Conversion Uplift

Website generates quality leads on a daily basis​

Grow Your Success with GrowME​

Whether you’re looking to accelerate growth with a powerful marketing strategy or need a complete brand and digital transformation, GrowME becomes your dedicated marketing department – strategic, data-driven, and fully aligned with your business goals.


Our team of senior strategists, designers, developers, and marketing experts work as an extension of your company, building scalable systems that drive measurable growth, strengthen your brand, and position you as the leader in your industry.


Let’s build your next stage of growth together

Our GrowME Guarantee ensures that our SEO services yields a positive return on investment within 12 months or our services are free until it does. A guarantee not offered by any other marketing agency in the city!