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Client Overview
Tiptop Plumbing & Heating is a locally owned and managed company, offering professional plumbing & heating services for both residential and commercial buildings. Despite having a strong foundation in service delivery, Tiptop struggled with poor visibility online, an outdated website, and limited lead generation.
They approached GrowME Marketing with a clear goal: generate more qualified leads and revenue through a strategic marketing overhaul.
The Challenge
Rankings were buried deep in Google, and site architecture lacked optimization.
Campaigns were not generating the desired volume of service calls.
Website experience failed to convert visitors into inquiries or bookings.
We deployed GrowME’s full Growth Engine, combining strategic thinking with tactical execution across every major growth lever:
In 2024, Tiptop Plumbing & Heating had a record-breaking year, experiencing dramatic improvements:
for multiple keywords
“Commercial Plumbers Calgary” and “Calgary Plumbing”
Tiptop was a 3-person team when they signed on with GrowME and only had two trucks in the field each day. Now, they are hiring their 8th technician and will have 8 trucks operating in the field every day.
Website phone calls increased significantly.
and is on pace to break that record in 2025
Local Maps presence grew from nearly non-existent to dominating the SE Calgary Territory.
Over the last 6 months, the search ad cost per lead decreased while lead quality improved
Organic Searches
The growth of Tiptop Plumbing & Heating illustrates what happens when a small company is ready to grow and meets a marketing company that can provide expert strategy and execute it flawlessly. By refining the targeting strategy, optimizing Google ad campaigns, website development, and ongoing strategic leadership, GrowME helped set Tiptop on the path to consistent, sustainable growth.
Grow Your Success with GrowME
Whether you’re looking to accelerate growth with a powerful marketing strategy or need a complete brand and digital transformation, GrowME becomes your dedicated marketing department – strategic, data-driven, and fully aligned with your business goals.
Our team of senior strategists, designers, developers, and marketing experts work as an extension of your company, building scalable systems that drive measurable growth, strengthen your brand, and position you as the leader in your industry.
Let’s build your next stage of growth together
Our GrowME Guarantee ensures that our SEO services yields a positive return on investment within 12 months or our services are free until it does. A guarantee not offered by any other marketing agency in the city!
