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Hoarding construction: A 24/7 marketing platform

Hoarding construction is temporary fencing or hoarding board structures built around a construction site to protect the general public and keep the workers safe. Typically built from plywood, steel, or composite panels, site hoarding is designed to be durable, cost-effective, and environmentally friendly.

 

Beyond meeting city requirements, it is also a prime space for branding, graphics, and advertising that turns a necessary structure into a powerful marketing tool for local businesses.

Why use hoarding for advertising?

Branded construction signage and hoarding graphics allow your project to stand out, attract attention, and communicate professionalism.

Constant exposure day and night

Your construction hoarding becomes a billboard-sized platform that runs 24/7, keeping your brand in front of thousands of eyes daily.

Improves public perception of the site

Hoarding signage with strong graphics and messaging helps the general public see your project as modern, secure, and thoughtfully managed.

Showcases your brand and project vision

Site hoarding is an opportunity to tell your story, reveal your branding, and set the tone for what’s being built behind the barriers.

Attracts tenants, buyers, or investors before completion

From residential buyers to commercial tenants, branded advertising hoarding makes your project more desirable before the doors even open.

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Custom construction site signage

With custom hoarding construction, you can elevate a temporary necessity into a polished marketing solution.

Eye-catching graphic design for hoarding construction

Our creative team designs bold hoarding graphics that maximize visual appeal, align with your branding, and demand attention.

Durable printing & professional installation

From mesh banners to vinyl panels, we use high-performance materials that withstand extreme weather, resist fading, and remain secure until project completion. Every hoarding wall construction is designed to protect, last, and look exceptional.

Tracking engagement & campaign ROI

With QR codes, scannable links, and digital advertising hoarding design, you can track audience interaction and gauge how well your construction banners perform.

Maximize your site’s potential

With strong hoarding advertising, you can secure your job site, keep workers safe, and turn your project into a city-wide campaign.

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Types of construction hoarding

Timber hoarding

The classic choice, plywood hoarding, offers privacy and protection at a cost-effective price. Strong, adaptable, and easy to install, it remains popular for short-term projects.

Steel hoarding

Built for durability, steel hoarding is a secure solution ideal for long-term or high-profile projects where safety and strength are critical.

PVC or vinyl hoarding

Lightweight, versatile, and environmentally friendly, PVC panels offer a modern look while reducing noise and dust around your job site.

Heras fencing with branded banners

This temporary fencing solution is quick to install, highly adaptable, and can be enhanced with branded mesh banners or construction banners for added marketing benefits.

Digital or LED hoarding

For projects that demand attention, digital hoarding in construction takes advertising to the next level. Showcase project milestones, highlight your team, and keep your site lit up with bold motion graphics.

FAQ

Hoarding construction serves as a protective structure around a job site. It keeps the general public safe, shields workers from potential hazards, and contains debris, dust, and equipment. At the same time, it doubles as a marketing tool through branded hoarding signage and graphics.

Most city bylaws, including Calgary’s, require construction site hoarding when there are safety risks, heavy equipment, or potential hazards near the public. Even when not mandatory, installing temporary fencing or hoarding boards is a smart way to protect and advertise simultaneously.

Traditional plywood hoarding is typically built for short-term projects and can last several months. Steel, vinyl, and other materials can endure for years, especially when installed securely and maintained properly.

Yes. Branded construction signage and hoarding advertising are allowed as long as they comply with local permit requirements. Many developers use this opportunity to promote their project, attract investors, and build community engagement.

The best option depends on your project’s size, location, and duration. Plywood hoarding is cost-effective and quick to install, steel panels are secure and long-lasting, PVC offers modern looks with reduced noise, and mesh banners are lightweight and flexible. Jersey barriers combined with construction banners are also effective for temporary but strong solutions.

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