GrowME digital marketing agency
GrowME digital marketing agency
Case Study

Silverhorn at Bearspaw

Silverhorn

The Challenge

Highly Competitive Market

Luxury acreage communities near Calgary faced stiff competition, making it difficult for Silverhorn to stand out.

Outdated Brand Presence

The existing brand no longer reflected the exclusivity and prestige of the community.

Low Presale Registrations

Phase 2 launch required stronger awareness and conversion-focused marketing to generate qualified leads.

Limited Online Visibility

Digital presence needed improvement to attract and engage high-value prospects effectively.

The Approach

Branding

  • Rebranded the community with a modern visual identity and clear market positioning.
  • Produced a drone video shoot to showcase the lifestyle, landscape, and character of the development.

Website Design

  • Built a conversion-focused website featuring lot maps, architectural guidelines, and lifestyle content.
  • Designed the layout for seamless navigation and an engaging user experience for both buyers and brokers.

SEO

  • Deployed targeted SEO and Google Ads campaigns to attract high-intent homebuyers.
  • Strengthened online visibility and engagement with brokers through optimized digital strategies.

Ther Results

Traffic Surge
Achieved steady organic traffic growth over the past 5 years, reinforcing long-term visibility.
Pre-Sales Secured
80%
Presales secured before construction in a multi-phase development
Rise in Organic Leads
Generated a 6% increase in contact form submissions from organic traffic in the last 12 months compared to the previous year.
766
leads in one year
Ad Efficiendy
37
leads/$1000 spend
$27
CPA

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