GrowME digital marketing agency
GrowME digital marketing agency

Case Study

Ultimate Renovations

Client Overview

Ultimate Renovations is an award-winning renovation company serving Calgary and Edmonton for over four decades. As an 11-time Renovator of the Year, they are renowned for their craftsmanship, innovative design, and dedication to transforming homes through complete renovations, custom builds, and outdoor living spaces.

 

Despite their established reputation and legacy, Ultimate Renovations struggled to translate their success online. They approached GrowME Marketing to modernize their digital presence, improve visibility, and generate consistent organic leads through a strategic website redesign and SEO campaign.

The Challenge

Outdated Website Design

The previous site lacked modern design, scalability, and alignment with their premium brand image.

Weak Online Visibility

Despite being a top-rated company, their website failed to rank well on Google and attract organic traffic.

Low Lead Generation

The online experience did not reflect their expertise or convert visitors into quality leads.

Inconsistent Brand Messaging

The old website failed to communicate their reputation and standard of excellence effectively.

Our Solutions

Website Design + Development
  • Redesigned an outdated, hard-to-navigate website into a modern, user-friendly experience.
  • Showcased Ultimate’s craftsmanship through a clean layout, intuitive site menu, and engaging gallery of work.
  • Integrated responsive design and clear service messaging to highlight expertise and quality.
  • Built a scalable, high-performing site aligned with Ultimate’s growth and premium brand image.
Branding
  • Transformed a generic website into one that reflects Ultimate’s high-end brand identity.
  • Clarified brand messaging to communicate who they are and the value they deliver.
  • Applied a modern, timeless aesthetic across all pages for a cohesive visual identity.
  • Positioned Ultimate as more than a renovation company — as a lifestyle brand.
Search Engine Optimization (SEO)
  • Addressed poor online visibility and lack of SEO optimization.
  • Implemented a data-driven keyword strategy supported by a new SEO-friendly site structure.
  • Launched advanced link-building, blogging, and Google Ads campaigns for targeted reach.
  • Doubled website traffic and leads, achieving 150+ conversions per month and top 3 rankings for core services.
Social Media Marketing
  • Executed a focused Facebook and Instagram campaign to grow brand awareness.
  • Featured standout renovation projects, awards, and recognitions to boost engagement.
  • Drove a surge in page activity — gaining 400+ new followers within three months.
  • Generated direct inquiries for new home renovation projects through social engagement.
The Success We Delivered
Top Google Rankings

for “Calgary Home Renovations”

100% growth in organic traffic

Conversion Uplift

150+
conversions per month

Traffic Surge

2,000+
visitors each month

1,100%
increase in leads since 2020

Grow Your Success with GrowME​

Whether you’re looking to accelerate growth with a powerful marketing strategy or need a complete brand and digital transformation, GrowME becomes your dedicated marketing department – strategic, data-driven, and fully aligned with your business goals.


Our team of senior strategists, designers, developers, and marketing experts work as an extension of your company, building scalable systems that drive measurable growth, strengthen your brand, and position you as the leader in your industry.


Let’s build your next stage of growth together

Our GrowME Guarantee ensures that our SEO services yields a positive return on investment within 12 months or our services are free until it does. A guarantee not offered by any other marketing agency in the city!