SOSNA Renovations – From Digital Invisibility to Market Leadership

A Growth Marketing System™ Success Story

Client Background

Sosna home renovations
Sosna renovation company

Company Background & Market Landscape

Operating in Toronto’s highly competitive home renovation market — where over 1,200 licensed contractors compete for affluent homeowners — SOSNA Renovations has earned a reputation for precision, trust, and craftsmanship.

 

Founded in 2001, the company specializes in luxury, whole-home transformations backed by meticulous project planning and a “no surprises” approach to budgeting and timelines.

 

Despite their exceptional reputation and 20+ industry awards, SOSNA faced a common challenge among elite contractors: digital invisibility. While less qualified competitors dominated online search results, SOSNA’s excellence remained hidden from homeowners actively searching for high-end renovation experts in Toronto.

The Growth Challenges

Digital Invisibility

External Symptoms:
Internal Frustrations:

“We’d walk past homes we could beautifully transform, while homeowners were hiring inferior contractors they found online.”

Conversion Breakdown

External Symptoms:
Internal Frustrations:

“Our gallery showed stunning work, but visitors didn’t understand our differentiators.”

Trust Gap

External Symptoms:

The Growth Marketing System™ Implementation

PHASE 1

Diagnostic Deep Dive

GrowME team
GrowME Marketing team
PHASE 2

Precision Solutions

Traffic Engine Overhaul
Local SEO
Targeted Content
Redesigned key pages to highlight
Implemented CRO improvements across all user journey
Launched Systematic Review Generation
More transparent client’s approach for project

Documented Outcomes

"Home Renovation Toronto"

Before our improvements, the main website suffered from multiple technical errors, hidden homepage content, and weak link authority.

We executed a full technical and on-page SEO rebuild, including:

Result

Rapid rise to Top 3 in Google rankings, driving a 247% increase in qualified leads from organic search.

“Kitchen Renovation Toronto” — #1 on Google

To capture one of the most competitive search terms in the industry, we created a dedicated service page built around user intent and local relevance.

Our approach combined:

After launch, we continued fine-tuning on-page elements based on live performance data.

Result

From zero visibility to #1 ranking within 12 months — now the leading page for kitchen renovation services in Toronto.

Traffic Engine Results

Trust Engine Results

5.0
from 82 reviews

“We’ve worked with Sosna for over 8 years. They renovated our home in midtown Toronto in 2017, and have been working with them for home maintenance and repairs. Anything in the house that needs attention, we call Sosna and they are extremely prompt and high quality in their work. We’ve had repairs across roof, plumbing, redesign, appliances. I highly recommend Sosna for full renovations and regular maintenance!” —Francine V.

Local Map Grid Transformation

image-sosna-local-map-grid-before image-sosna-local-map-grid-after

Conversion Engine Results

What SOSNA Home Renovations Has to Say About Our Partnership

GrowME didn’t just fix our marketing—they fixed our business model. For the first time, our digital presence matches the quality of our work. We’re now booking clients 6 months out.

—Andrei Sosnovsky, Founder

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