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Case Study

Pick-n-Pull

Client Overview

Established in 1987, Pick-n-Pull is one of North America’s largest self-service auto parts stores and recyclers of end-of-life vehicles. Known for their vast inventory of parts from top manufacturers like Honda, Toyota, Ford, and GMC, they also offer a popular “cash for cars” program that provides quick, convenient payouts for sellers. Beyond business, Pick-n-Pull takes pride in their environmentally responsible recycling practices, positioning themselves as a trusted community partner.

 

Although well-established across the United States, Pick-n-Pull lacked visibility and brand recognition in Western Canada. They partnered with GrowME to strengthen their presence in Calgary, Edmonton, and Kelowna through a localized digital strategy, improved user experience, and an optimized website that better showcased their fast, customer-friendly services.

The Challenge

Limited Regional Visibility

Despite being a recognized brand in the U.S., Pick-n-Pull had minimal awareness and search presence in Western Canada.

Poor User Experience

Their existing website lacked the streamlined navigation and clarity needed for quick customer interactions.

Unoptimized Website

The site wasn’t fully optimized for local SEO, making it difficult to rank for high-intent regional keywords.

Unclear Service Focus

The “cash for cars” program — a major value driver — wasn’t effectively promoted or positioned on the site.

Our Solutions

Website Design + Development
  • Developed a dedicated Canadian website distinct from the U.S. version.
  • Built optimized landing pages that reflect Pick-n-Pull’s brand identity while feeling fresh and localized.
  • Highlighted service simplicity and accessibility through clear structure and messaging.
User Experience (UX)
  • Designed intuitive, mobile-friendly pages with seamless navigation.
  • Emphasized strong Call-to-Action (CTA) placements for easy customer contact.
  • Showcased the ease of Pick-n-Pull’s cash-for-car service to drive engagement.
  • Delivered a simplified experience that boosted lead generation and organic traffic.
Search Engine Optimization (SEO)
  • Launched a full Canadian SEO strategy from the ground up.
  • Conducted targeted keyword research tailored for Calgary, Edmonton, and Kelowna.
  • Implemented city-focused landing pages, consistent blogging, and citation submissions.
  • Achieved top 3 search rankings across all three Western Canadian markets.

The Success We Delivered

Top Google Rankings

for “Cash for Cars Calgary”, “Cash for Cars Edmonton” and “Cash for Cars Kelowna”

Conversion Uplift
1,000+
conversions each Month

Ready to See What’s Possible for Your Business?

The results above are the outcome of clear strategy, disciplined execution, and a true growth partner.

GrowME operates as an embedded growth department for companies that value clarity, accountability, and measurable results.

We build and execute growth systems that drive qualified demand, improve conversion, and align directly with what moves revenue forward.

If you’re ready to take the next step in your growth, let’s talk.

Our GrowME Guarantee ensures that our SEO services yields a positive return on investment within 12 months or our services are free until it does. A guarantee not offered by any other marketing agency in the city!