Case study

Edwards Injury Law

Client overview

Edwards Injury Law is a Calgary-based law firm specializing in personal injury cases, including motor vehicle accidents, workplace negligence, and recreational injuries. Their dedicated and compassionate team is committed to helping clients receive fair compensation and strong legal representation. With extensive experience handling complex cases involving brain and back injuries, psychological trauma, chronic pain, and wrongful deaths, Edwards Injury Law has built a reputation for professionalism and care.

When Edwards Injury Law partnered with GrowME, their online presence did not reflect their expertise or credibility. Their website was not ranking on Google, lacked a cohesive design, and failed to guide potential clients toward the services they needed. The firm sought a complete digital transformation — from branding and website design to online visibility and lead generation.

The Challenge

Poor Search Visibility

The firm’s website did not appear in Google search results, limiting its ability to attract potential clients.

Outdated Website Design

An unstructured and dated layout made it difficult for users to navigate and access specific legal services.

Unclear Brand Identity

The firm lacked cohesive branding and needed a professional logo to reinforce trust and recognition.

Low Online Lead Generation

Despite strong legal expertise, the firm’s digital presence failed to generate inquiries or new client leads.

Our solutions

Branding

Developed a distinctive brand identity that captures both professionalism and personality.
Designed a new logo reflecting the client’s Calgary roots and reputable character.
Used a bold sans-serif font to represent credibility and strength in law.
Blended modern design with local symbolism to create a refined, authentic brand image.

Website Design + Development

Built a high-performing website with dedicated, SEO-optimized service pages.
Focused on showcasing expertise and client dedication rather than just listing services.
Delivered a design that’s modern, functional, and competitive within the legal industry.
Achieved first-page Google rankings and nearly 600 monthly visits.

User Experience (UX)

Streamlined content structure by moving detailed text to individual service pages.
Designed intuitive navigation for effortless browsing and quick access to key info.
Ensured responsive performance across all devices for a seamless experience.
Created a user-friendly site flow that reduces overwhelm and boosts engagement.

Google Ads (AdWords)

Implemented a lead-focused AdWords campaign targeting Calgary and nearby areas.
Increased overall website traffic by 400% in just six months.
Generated a consistent flow of high-quality leads from form submissions and calls.
Averaged 10 new monthly leads through precision-targeted paid ads.

Social Media Marketing

Provided ongoing social media management and content creation support.
Posted multiple times weekly to reinforce SEO and build brand awareness.
Maintained a professional yet approachable online presence.
Boosted engagement and client connections through organic growth and interaction.

The Success We Delivered

Traffic Surge

600+

visitors each month

400%

increase in website traffic

Ready to See What’s Possible for Your Business?

The results above are the outcome of clear strategy, disciplined execution, and a true growth partner.

GrowME operates as an embedded growth department for companies that value clarity, accountability, and measurable results.

We build and execute growth systems that drive qualified demand, improve conversion, and align directly with what moves revenue forward.

If you’re ready to take the next step in your growth, let’s talk.

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