You need a PPC agency that respects your budget, understands your market, and knows how to deliver the success you desire. Stop overspending on ads and start bringing in the right kind of leads. Through custom strategies and full-funnel targeting, we’ll increase your conversion rate and make the most of your advertising spend.
When you sign up for pay-per-click advertising services with GrowME, you’ll receive $600 in Google AdWords credits within the first two months as part of the Google Partner program. We are proud to meet the stringent requirements of this program and have been recognized for excellence in maintaining an optimization score of at least 70%.
Further, our expertise as a certified Google Partner provides us and our clients access to additional promotional offers, unlimited Google Ads support, and tailored account recommendations from the experts.
Are you tired of wasting your money on Google ads without seeing results? We specialize in search engine marketing services across Canada and North America that maximize your ROI. In fact, with the right Calgary PPC agency on your side, paid advertising is the fastest way to maximize your advertising budget and open a new revenue stream. With ad copy that converts and optimized campaigns targeting the right people, most of our clients see an ROI of more than 200%.
For businesses seeking immediate visibility and conversions with short sales cycles, these text-based ads target specific keywords on Google SERPs.
Google shopping ads appear as product listings displayed at the top of Google search results. If you have an e-commerce store, you need shopping ads!
Remarketing ads target people who’ve already visited your website but didn’t convert. These ads follow your audience around the internet to keep your brand top of mind.
Dynamic remarketing takes ad personalization to the next level. These ads turn window shoppers into buyers by showing past visitors wearing or using the exact products they viewed on your site.
Digital advertising thrives on compelling visuals. Display ads include eye-catching banner ads, images, and videos across the internet. The Google Display Network is a collection of over 2 million websites and apps, so you can reach your audience wherever they're browsing.
Get your ads to appear on Bing search results and other Microsoft-owned platforms. We recommend this ad type for businesses targeting specific demographics.
YouTube is the top streaming service of choice for internet users. Capture this vast audience with captivating YouTube ads, including skippable or non-skippable in-stream ads, in-feed video ads, bumper ads, YouTube shorts and more. Our team can create any of this video content from scratch.
E-commerce stores, local businesses, startups, and companies within the hospitality sector do especially well utilizing paid media on social platforms like Facebook and Instagram. Try LinkedIn ads if you're a B2B business or educational institution.
Programmatic display is a more data-driven ad campaign, utilizing AI to automatically place your ads in front of the right people, at the right time, on the right websites, including streaming platforms like Netflix, Disney+, and Spotify. We also use the advanced tools of Google's Display & Video 360 platform to manage analytics and advertising with a single product.
We deliver successful strategies because we're constantly auditing, analyzing, and improving your ad campaign. Our in-house PPC experts uncover the issue, whether it's wasted ad spend or improper targeting.
Feed management ensures your data is fully synced and helps your products show up accurately—with the right titles, prices, images, and availability—so you win more clicks and drive more sales.
The best campaigns begin with targeting the right keywords. Our PPC company builds ad strategies based on thorough keyword research that will deliver the best results.
Everything your competitors are doing, we can do better. As a Calgary PPC agency, we begin each campaign with extensive competitor research. Ongoing monitoring of competitor campaigns helps us know when to pivot according to trends.
What makes you click on an ad? Our team drafts exceptional ad copy and visuals to harness that x-factor, appeal to your audience, and ensure maximum conversions.
What good are your lead generation efforts if, once you get users to your website, you can't close? We've done extensive research to ensure landing pages successfully complete the buyer journey.
We make data-driven decisions. Our PPC management services are backed by detailed tracking and analysis. Regular monitoring allows us to make adjustments for optimal results.
At GrowME, we know what it takes to help you stay ahead. Ongoing trend analysis and bidding strategy optimization ensure you get the most out of every click.
We are data-driven in all we do. A/B testing allows us to test our ideas and definitively conclude which ads will perform better and why.
Transparency is key. We incorporate monthly reporting into every package to ensure you are informed about the success and progress of your campaign.
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We know what it takes to create stellar paid ads, so you don't have to. With over a decade of experience creating successful paid advertising campaigns, GrowME is the digital marketing agency you want on your side.
1
Targeting the right audience means maximizing ROI and overall performance. As a paid search advertising agency, we can help you segment your audience and create targeted campaigns for each.
2
Your business is unique, as are your goals and budgets. We flesh out the details of your brand so we can develop a bidding strategy tailored to bring you qualified traffic.
3
Crafting compelling value propositions that resonate with your target audience is our specialty. Our ads address pain points and position you above your competitors.
4
Once you’ve captured attention, seal the deal with a great call to action. CTAs should use powerful, active verbs such as buy, click, discover, book, or sign up.
5
Creating an ad with winning content is only half the battle. Invest in landing page optimization with powerful headlines and CTAs to increase sales.
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It’s what sets us apart from any other PPC advertising agency in Calgary. At GrowME, we guarantee a positive ROI for our ads management services.
The cost of pay-per-click management can vary widely based on your specific goals and competition in your industry. We tailor pricing to your needs and objectives, ensuring you get the best value for your investment. We also offer discounts when you bundle PPC management with other digital marketing services at GrowME.
| Metric | Cost |
|
Average CPC (Search) |
$2.69 |
|
Average CPA (Search) |
$48.96 |
|
Average CPC (Meta) |
$1.72 |
|
Average CPA (Meta) |
$18.68 |
|
Campaign Startup |
$25 - $3,000 |
|
Campaign Management |
$500 - $3,800 per month |
Businesses across various industries are striving to stand out and reach their target audiences effectively. At GrowME, we take a highly customized approach to PPC management. With experience and success creating PPC campaigns for lawyers, automotive companies, e-commerce businesses, and the healthcare industry, we’re confident in our ability to launch and manage your campaign.
Within the umbrella of digital marketing services, SEO and PPC are two powerful ways to get your business found online. While both strategies are effective in helping you acquire more leads, they serve different roles.
Search engine optimization involves optimization and link-building efforts to help businesses appear at the top of the search results. It’s a long-term strategy that offers sustained traffic without the need to pay for every lead.
PPC includes any model where businesses pay each time a user clicks on one of their ads. When it comes to search, paid ads appear above the regular results as sponsored listings, offering instant visibility. It’s ideal for time-sensitive offers and competitive markets.
The advantages of pay-per-click advertising include more advanced targeting for better-qualified leads and faster lead generation. When done correctly, PPC can be a cost-effective way to acquire new business.
When mismanaged, the cost of pay-per-click services can add up quickly, and you can run the risk of wasting budget without the help of a PPC management agency. PPC also requires constant monitoring in order to achieve optimal results.
FAQs
PPC stands for pay-per-click and is an advertising strategy that drives targeted traffic to your website. PPC ads are flexible according to your budget and campaign needs. Google, Facebook, and other platforms also provide detailed tracking and reporting opportunities for optimal visibility. When you work with a digital agency like GrowME, a positive return on ad spend is guaranteed.
We specialize in search ads for Google and Bing. We also leverage platforms like Facebook, Instagram, and LinkedIn for paid social media advertising. Because there is no one-solution-fits-all, we consult with businesses about the best campaigns to run based on your goals.
The main benefit of PPC is immediate results. A successful PPC campaign can start increasing website traffic right away and, depending on the length of your sales cycle, result in new business within days. With proper management and continual refining of ad copy, keywords, bidding, and audience targeting, results will continue as long as you pay for them.
The campaigns and the Google Adwords data associated with your campaigns belong to you, even if you discontinue services with GrowME. All ad assets, including ad copy and visuals, are property of GrowME.
While this answer largely depends on your industry, we can always start with a lower budget and scale as needed. Part of our pay-per-click management services include budget consulting, so you’ll know before we get started what you need to spend to get the results you desire. Overall ad spend is influenced by several factors, including keyword costs, ad quality, and demographic targeting. We know how to optimize bidding strategies and manage your budget to maintain the perfect balance, achieve optimal returns, and ensure business growth.
Measuring the success of your PPC campaign involves several factors. We are detailed and transparent in our reporting, emphasizing the following metrics:
Click-Through-Rate (CTR) – a high CTA indicates that your ad is relevant and compelling and is a crucial indicator of ad effectiveness.
Conversion Rate – the metric that you really care about. Conversion rate measures the percentage of users who take action on your website after clicking on your ad. High conversion rates indicate effective ads and landing pages.
Return on Investment – ROI calculates the revenue generated relative to the amount spent on marketing. We also measure return on ad spend (ROAS), which calculates the revenue earned specific to advertising spending.
Quality Score—Google Ads uses quality scores to measure the relevancy and quality of ads and landing pages. When Google awards a high quality score, you may notice a decrease in CPC and better cost-effectiveness.
Yes! As a full-stack agency, design is one of our specialties! As a value-added service to create successful campaigns, we conceptualize, design, build, and launch ad landing pages, fully optimized to convert.
We work with a number of industries for PPC marketing services. From law firms to automotive businesses and from wellness clinics to construction and renovation companies, our knowledge and experience span nearly every vertical.
Yes. Call tracking is an important tool that helps us track, record, and analyze calls generated from your ad campaigns. With home service businesses such as plumbing and HVAC companies, offline conversions, including phone calls from ads, are much more common. Call tracking allows us to use this data to measure lead quality, optimize campaigns, and give proper credit to the ads that actually convert.
Of course. Your dedicated account manager will take the time to discuss the consequences of pausing your campaign and will periodically inform you of opportunities to scale. Our role as a PPC agency is to deliver the best results we can as they align with your business goals and directives. If those directives change during our relationship, we’re happy to adjust our strategy.
