The Cost Of Social Media Marketing


Social media is one of the powerful marketing tools available at your disposal. Maximizing its potential means you can establish strong relationships with your customers, boost your organic SEO, increase sales and leads, and build your brand’s online awareness. 

The benefits of social media are evident for all, which is why business owners excitedly manage their social media themselves. However, the overwhelming work that comes with it means they produce low-quality content that does not meet their marketing goals. Eventually, they turn towards hiring a digital agency. 

Hiring a digital agency for social media marketing means having a trusted professional team that knows social media inside-out, understands the latest trends and can make the use of any budget. Naturally, though, it costs to hire a team to manage a social media campaign. But how much? 

The answer? It depends on several factors.


Factors That Affect The Cost of Social Media Marketing in Calgary 

Your Social Media Strategy 

Before your digital agency can begin posting on your social media pages, they have to determine what your social media strategy should be. Based on the information you provide them, they can begin focusing on your desired audience, the right social media platforms to reach your audience, as well as establishing KPIs for traffic, engagement and conversions. Some goals for your campaign can include: 

  • Increasing engagements and interactions with your audience through comments, likes, shares, re-pins, and lists. 
  • Building a following with increased ‘Likes’ or ‘Followers’ to help boost brand awareness and website traffic. 
  • Providing customer services by interacting with potential customers to ensure that brand reputation is positive. 
  • Generating leads and increasing online sales by making followers sign up, download or call your business. 

The more detailed your strategy, the more effective your campaign will be. However, it will also impact the cost of your marketing campaign, as more work will be required to obtain your desired goals. It does, however, pay to be successful. 

The Number Of Advertisements 

Advertising is a must-have addition to any social media marketing campaign. Without it, you will miss out on reaching millions of potential customers. 

Look, for instance, at Instagram’s potential advertising reach. As of 2019, you could reach 849.3 million users through advertising. And if you think that you’re the only interested in advertising, you’re not. Facebook, alone, reported in the last quarter of 2019 that they had 6 million advertisers on their platform. The data shows how essential advertising is for online marketing and how much you have to invest in it. 

The benefits, though, are substantial. You have the potential to reach new customers, expand your brand’s reach globally and carve out a spot in your market. 

Of course, the amount of money you spend on advertising will affect your overall cost. Not only do you have to consider the money spent on your advertising, but you also have to take into account the management of the ads, the targeting, the performance tracking, and managing your budget. 

However, having an experienced digital agency working on your social media advertising can help you generate the results you want.

The Number of Social Media Platforms & The Frequency of Posting

Part of any strategy is how to reach your audience best and how often you should be providing them with content. You have to consider the type of social media platform that will connect with them. Is it Facebook or Twitter? Instagram or Pinterest? Or is two out of the four or all of them? The more platforms you use, the more posting is required on each one. 

Keep in mind that if you are using multiple social networks, your posting frequency may be different for each one. 

Facebook doesn’t require a high level of posting (especially if the posts are of high-quality) and relies more on engagement. Twitter, on the other hand, requires a higher frequency of posts, as a single tweet is concise in terms of engagement. 

Your digital agency in Calgary can help you determine the optimal number of postings for each platform so you can get your desired results. The work that goes into each post, along with the level of engagement, will impact your costs.

Quality of Content 

Content is king, they say, and it’s true when it comes to social media posting. To truly have an effective campaign, the quality of content must reflect the marketing goal. 

The posts must be relevant to the audience and reach out to them in an engaging manner, where they will be forced to interact. A quality post should be specifically for your target audience and for the platform on which it will appear. Furthermore, for each social media platform, the posts must take advantage of what makes it unique, such as Instagram having displaying several different pictures at once. 

Naturally, to create genuinely top-tier content will cost more. The time and effort to go into creating an engaging post will take longer, as opposed to merely posting anything for the sake of it. It might impact your cost, but it will help you reach your marketing goals.

Additional Creative Services

Enlisting a social media agency means you are open to using other services to help your campaign. You can get graphic design, video creation, writing, branding, and much more. By adding and combining these services, you’ll get content that will be liked and shared across your platforms. 

Naturally, these additional services will cost you more, but these assets can be a benefit to your company and improve your return on investment.


The Cost of Social Media Marketing in Calgary 

The more you pay for your social media marketing package, the more you can expect to receive. It all depends on what you need and what you want for your social media campaign. Naturally, the costs of your campaign will go up and down as your social media needs change. There is no “one size fits all” approach.

As long as you have a firm marketing goal in mind, you can find a package and price that suits you. 

So, what is the cost of social media marketing in Calgary

On average, social media packages range from $750 to $1,500 per month, depending, once again, on the number of posts, the number of ads, engagement, and all the above factors. 

You can get packages individually. Basic posts can be anywhere from $250 to $500 per month, while advertising can range from $350 to $750.

It should be said though that all the packages come with performance tracking, account management and constant communication between you and your digital agency.

Overall, investing in social media marketing can be significant for your business in reaching your marketing goals.


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