• October 17, 2018

Why Social Media Marketing is Important to Your Calgary Business

If you run a small business in Calgary, the value of social media marketing is completely invaluable. You know the importance of generating new leads and retaining customers through digital marketing strategies, but without utilizing social media methods, your business is missing out. You want to do what is best for your business so here are some benefits of employing Calgary social media marketing strategies to your small business.

Why Social Media Marketing is Important to Your Calgary Business

Social Media Marketing and Customer Relations

Social media has completely transformed the landscape of modern-day relationships, whether business or personal. More and more individuals (including your customers) prefer to communicate over social media versus on the phone or in person. Customer relations are affected and improved by social media marketing in the following ways:

  • Effective social media marketing for your Calgary business includes interactive polls and engagements, surveys and links to increase back and forth interactions between you and your customers. These engagements are the key to acquiring customer insights. A digital marketing company can help you use these interactive methods more effectively.
  • Calgary marketing relies heavily on brand awareness and recognition. Because so many people use social media on a regular basis, a social media presence will help your business grow through effective branding and increased identification.
  • Keeping in mind that social media may be the only exposure some people have to your business, the value of hiring a digital marketing company to manage and improve your social media strategy cannot be undersold. Social media can be a means for acquiring new customers, generating leads, and initiating and building customer relationships.

Other Benefits of Social Media Marketing

In addition to the customer side of things, advertising and marketing through social media is also cost-effective for you. With access to a nearly inexhaustible supply of potential customers, Calgary social media marketing just makes sense for your small business. Many digital marketing companies employ search engine optimization to improve search engine rankings. While SEO is an invaluable tool on its own, it’s also important to consider that social media presence is also an invariable factor in search engine rankings.

Contact a Calgary digital marketing company today and consider what social media marketing could do for your business.

Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign!  For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]

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