Do you need a new website for your Calgary business? Or does your current website need a facelift? Whether it’s the former or the latter, you’re probably considering one aspect right now: the price.
And while pricing is important, it’s also important to understand what you’ll be getting for that money. Your website is an important part of your online presence and marketing campaign making it imperative for your business’ long-term success.
So, before we jump into the price of a website design in Calgary, let’s look at the importance of investing in a quality website build, the pros of a custom website, what affects pricing and the average costs of website designs.
Investing in a Website Build
Your website is the soul of your business, and the way it looks and operates makes a difference in its overall performance. Let’s analyze this statement a little more:
A custom website is more than just a place your audience can find your products or services. It’s a site that is the face of your business, representing your mission and vision while highlighting your credibility.
Your website has a massive impact on how your audience perceives you and has the power to convince them to take action on your site – such as buying a product or booking an appointment. According to Blue Corona, 48% of people cite that a website’s design is the No. 1 factor in determining a business’s credibility, while BP Studios stated that “94% of people cited web design as the reason they mistrusted or rejected a website.”
This means that anything from an average content layout and structure to confusing navigation and slow speeds can negatively impact your website’s performance. A poorly designed website can easily deter a potential customer from returning, and you’ve lost them forever.
On the other hand, an attractive, custom-made and professional website can instantly hook your audience into your brand and messaging, encouraging them to take action. That impact is so powerful that you can immediately turn your audience into customers for life.
And while there are plenty of options out there for free or cheap DIY website building software to help you with this, it’s best to resist the impulse and invest in the best possible option – a high-quality, custom-made website, designed around your needs and your goals, created by a leading website design agency.
Pros of a Custom Website Build
If you want to ensure that your website is one of a kind and completely personalized, a custom website is the way to go. But that’s only one benefit of this amazing opportunity:
The more professional your website, the better your credibility.
Remember that “it takes 5 to 7 impressions for people to remember a brand,” – so you want to make the best first impression with your website.
Users will immediately detect if your website is a cheap, poorly-made or a template – and they’ll be turned off and head directly to your competitors.
You can truly enhance the professionalism of your business by constructing a website that reflects it properly.
Conveys Your Brand
Your marketing should convey your brand’s position and vision. A templated site won’t communicate your brand as you want it to – it has a limited capacity to showcase your value and messaging.
On the other hand, a custom design means you’ll be able to have a very well-tuned design that displays your brand, its mission and vision. This is important because it allows you to better connect with your audience.
Considering that presenting a brand consistently across all platforms can increase revenue by up to 23%, it’s important to ensure that your website communicates your brand just as well as you would in-store.
You’ll Have an Original Design While Being Authentic
When you choose a template, there is no guarantee that your competitor won’t have the same one.
Having the same design and feel as your competitor is not a flattering look for your brand.
There’s also the matter of being original. Up to 86% of consumers say that authenticity is key when deciding what brands they like and support. Be original and stand out from the crowd. It will be better for your business’ online presence.
Better UX Experience
Many templated sites offer average to poor UX experience, and how a website interacts with your audience is important for conversions and credibility.
Web FX stated that 89% of consumers shop with the competition after a poor user experience, so there is little room for a confusing or difficult UX design.
You’ll be able to enhance its UX, resulting in a better experience for your audience, leading to more sales and conversions – 400% more!
You Can Scale Your Business as You Grow
Custom websites can be scalable, designed to grow as your company grows.
You’ll get what you pay for and more with a website that is responsive and user-friendly across any medium, including tablets and mobile devices.
Being Optimized for Mobile Phones & Tablets
Speaking of mobile phones and tablets, notice how everyone is always using them to search for stuff? Well, that means there is a high possibility when they access your site, it will be from their phone. You’ll have to make sure that your website is “mobile optimized”, meaning that it properly fits and works on the small screen.
When 72% of users expect companies to have a mobile-ready website design, you already have to deliver on those expectations. Anything else, and there could be problems, with a whopping 57% of consumers not recommending a website if it doesn’t have a mobile-friendly version. So make sure your website is mobile and tablet-friendly.
The last thing you want is for your audience to think that you don’t care – a staggering 48% say that if a “business’ website is not mobile-friendly, they’ll take it as an indication that the business simply doesn’t care.” Not the impression you want to make.
Increases Traffic & Conversions
Improved SEO means more traffic to your website, which positively impacts your business’ online sales.
Increasing traffic ultimately results in more lead generation and conversions. If your website is custom-made with easy navigation and detailed Call-to-Actions, you can increase lead conversions significantly. That means more sales and profits into your business’ back pocket!
You can adjust and constantly improve your website’s loading speed and performance, ensuring that you always keep your audience online and happy.
Any dip in any performance can result in your website dropping off the grid. Too often, cheap sites are not prepared to handle users’ high workload or capacity, which constantly crashes or slows down to a crawl.
SEO is integral to your business’s online presence. The higher you rank, the more traffic and leads you’ll get, resulting in, guess what: more traffic, leads and high rankings.
Considering that the top-ranking page gets the most searched traffic, 49% of the time, it highlights the importance of ensuring your website consistently ranks on the first page.
A custom website can be constructed to be SEO-friendly, making it easy for you to optimize in the future (both in desktop and mobile form) to maintain your rankings. By hiring a Calgary marketing company, they can optimize your site and help it rank organically on Google by using the necessary online tools and techniques.
It’s Cost-Effective in the Long-Term
Remember that while a Calgary website design may be a costly expense, you should look at it more as an investment.
Whether you are starting a business and require a new website or you’re looking to revamp an existing site, the investment is equally important. When you consider all the above benefits and the financial rewards that come with them, you can see why more and more business owners are opting for custom-made sites.
As the online storefront to your business, a website should have great curb appeal and amazing content. There may be nothing as significant for your company as the way you choose to present your brand to the public, and it all starts with a website design.
What Affects Your Website Design Price?
Typically, a custom website will cost between $10,000 and $50,000, but there is no magic number for how much you should spend on a website build.
Instead, you may want to ask yourself how much you are willing to invest in your company. There are some things to consider when evaluating the cost of a custom website.
Consider the Number of Pages You Require (Aka – the Size of Your Website)
A digital marketing company might charge a base price that includes a certain amount of pages and allow you to add on for an additional fee. Designers and content writers will give you some direction in this area based on the products or services you provide.
Make sure you consider the importance of different pages for different services or products.
Take, for example, GrowME’s various services:
Doing the same for your business is crucial, so you can provide clear-cut information about each service, product and service location, maximizing its search and optimization potential while making it easier for your customers to navigate your website.
What Custom Features Do You Need?
Multiple features might be required for your website to help it function effectively while delivering a better experience for your audience. Here are some features you might need in your custom website design:
- If you want an easy way for customers to contact you through your website, a contact form might cost a little extra but is often the most efficient method for generating and converting leads.
- If your business website requires an e-commerce aspect, a development team may need additional resources to allow for services such as online ordering. Ecommerce stores require specific coding to work fluently and without issues.
- Other custom development features include plugins and client login portals. A custom website build allows for these individualized aspects to improve the effectiveness and user-friendliness of your site.
How Much Content does Your Site Allow For?
BP Studios say that “82% of consumers feel more positive about a company after reading custom content,” highlighting the importance of creating high-quality work that is engaging. You can try to do this yourself, or you can hire an online marketing company to take the responsibility of writing the content for your website off your shoulders.
Not only is it one less thing for you to do, but the precision and skill of an experienced copywriter will also improve your website’s readability and increase leads through optimized material and effective application of search engine optimization best practices. They’ll gather information regarding your services and products, using it to create lead-converting content.
The amount of content you require may affect the price of your website build, but it’s definitely worth the investment. Remember that 38% of people would stop using a website if its content/layout is unattractive, so it’s best to leave it to the experts.
The Potential of Revisions
Part of the website build process involves frequent updates and consultations with the website design company.
During these consultations, you have the opportunity to make changes and amendments as you see fit.
While revisions may add to the overall cost of the website, if they improve the site and serve the company, why settle for anything less than the best?
The Maintenance of Your Website
The cost-effective drag-and-drop website alternatives are relatively simple to use, and there are usually several templates available, but the maintenance is up to you. While you could do it yourself, it’s best to rely on a Calgary marketing company to handle it for you. In addition to design, they can help you with:
- Website hosting
- Technical support
- Upgrades (like updating specific pages or services) and updates (for example, plugins)
- Monthly maintenance and upkeep
And while you might not think you need all this, you do.
Maintaining your website is as important as managing your business. If something were to go wrong on your website – say it crashes or the contact form isn’t working – that’s lost money for you. You need someone to do it all for you while you’re running your business. Although this means a monthly fee – it would be worth it!
Not all website design packages come with SEO services. Although they are linked together, many marketing companies offer SEO services as an additional service outside the website design cost.
Pricing can vary depending on the type of SEO/marketing efforts you want for your campaign, such as:
- Number of keywords for your campaign
- The number of social media profiles (Facebook, Instagram or LinkedIn) you need/want, their management and the number of posts per week (3 to 5 is ideal)
- Blogs per month (this can include both on-site blogs, which are posted on your website, and off-site blogs, which are guest blogs posted on other websites for link-building)
- Directory submissions (like on the Better Business Bureau or BrightLocal)
- Potential optimizations for specific pages in the future
If you wish to continue ranking high and making the most out of your new custom design website – The #1 ranking page in the search results gets an additional 5%-14.5% more from new websites each month (Ahrefs) – it’s best to consider SEO services as part of the deal.
The Quality of the Agency
Just like you would pay more for a better, more experienced, high-quality plumbing professional who delivers outstanding services, the same logic applies to your website design team.
Leading website design agencies charge more than others, but they deliver high-quality workmanship that better reflects your business and brand.
It also means fewer issues in the future, a smoother process from start to finish, and ultimately, a website that truly makes your business stand out from the competition and rank on page 1!
The Average Cost of a Custom Website in Calgary
It’s important to consider the above factors when creating your website. When you know what you want and how much you can afford, the website agency can provide you with a quote on your website design project.
In many cases, digital marketing agencies charge a per-project basis for custom website designs. They assess what you need, advise you on the best course of action (such as how many pages you need) before calculating all the costs associated with the website design, such as the hours required for the project and all additional features. Finally, they will give you a detailed breakdown of what the project will cost you.
According to several web designers and companies, the average cost of custom website design in Calgary is as follows:
- From $5,000 – $10,000, you would get a basic website design with standard content and minimal unique design features. Prices closer to the $10k mark are usually on the higher end of the spectrum with more unique design features.
- Between $10,000 – $25,000+ would see more options available for you, including hosting, custom features, plugins, custom graphics and personalized content. You’ll also be getting a significant amount of website pages (anything from 20+), videos, website maintenance, a Content Management System (CMS) and potentially an e-commerce site.
- Paying $50,000 or more means you’ll get the best of the best – a custom, cutting-edge website with essentially anything that you wish to include, from specialized design features to database integration and e-commerce functionality. This advanced web design offers a solution that matches your company’s size and growth while maximizing your conversion rate and ROI.
Of course, there might be situations where you require work outside the scope of the project, which means being charged the hourly rate. This can range from $100 to $400, depending on the type of work, the size of the project and the quality of the agency.
Now that you know what is included in the website design costs and you know the benefits of a custom-built site, the only question that remains is, when do you want to start?
Get Your Website Design from GrowME – And Experience Next-Level Success!
We have the best prices and offer the most value for the cost. Our talented team is available for support and are ready to provide you with a website that will make all the difference for your business. Contact us if you’re in need of advice, digital marketing help, or for your next marketing campaign!
Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign! For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]