Essential Website Features


Are you noticing that users are clicking through to your website, then jumping off quickly? That might be due to your user experience being poor to average at best. How do you turn that around? 

To do so, it’s best to understand what’s user experience, why it matters, and how you can make it better.  

What Is UX Experience? 

In simple terms, user experience (UX) is when a company creates an engaging experience for the customer when they use a product or purchase a service. It applies to all forms of marketing, including traditional and digital. 

However, in terms of website design, the process is when web design agencies use creative means to make a user’s visit to a website meaningful and relevant. The agencies will use all factors within the design process, such as branding, design, usability and function, to improve their UX. 

Why Does Improving UX Matter? 

Easy: the better your users’ experience, the higher the chances they’ll come back to your site. You’ll develop a brand following, build loyal customers and make sales. And what do people do? They talk about their experiences. Word of mouth still works, and you can bet yourself that customers who enjoyed the experience on your website are going to tell people to come to yours. 

Want some numbers to convince you? 

88% of online customers declare that they don’t return to websites that were not user-friendly. That leaves only 12% that care. You want to aim for that 88%. 

So how do you do it? 


6 Simple Features To Improve Your User Experience 

Declutter Your Layout

Websites that are too cluttered with images, interactive features and go over the top don’t pan out well for businesses. A study by British researchers stated that design accounted for 94% of first impressions, highlighting “complex, busy layout, boring web design” as key issues for users.

That means going for simple website design will make a better impression on users than going over the top with it. Decluttering your layout is a good start to rebuilding your website design. 

Streamline Your Site’s Navigation

The same British study also mentioned that “poor search capabilities” was a problem for users, as it deterred them from finding what they wanted. It further amplifies the point that simplicity wins out when it comes to site navigation. Users want to find information within a few clicks at the most. Anything more, and they’re off your website. 

Make your site easy to navigate with a straightforward menu with details about products and services. It is also best to include a search box so visitors can find what they want instantly. It’s something that the best website design agencies do, and it works for them. 

Present Your Content in Style

Countless studies have shown that the optimum word count for a website’s homepage is roughly 1,000. Service pages should be about 750 words or more. That is a lot of content to read and information to provide your users. But it presents a tricky dilemma: how do show off 1,000 words in an easy to read manner that’s enjoyable? 

You can scratch the idea of chunky blocks. Few people are going to read a block of text that is up to 1,000 words. So break up the content in small blurbs with each section having a specific piece of information. Consider these website designs: 

What do they all have in common? Short content blurbs broken up into sections with multiple headings, bullet points, benefit statements, FAQs, and numbered lists. You should do the same with your content! 


Reject All Notions of A Chat Box 

A few years ago, Google confirmed in their study that opinions develop within 17 microseconds. That means half a look is enough to turn a person off a website. You’re going to break to record if you add a chatbox. 

A chatbox is an annoying distraction that puts users off. They want their own time to review information, make decisions, and not be pestered by a beeping, intrusive bot. You might think that you’re making your user experience better, but in fact, it’s going the other way: you’re turning users off your website. 

Having a Mobile Responsive Website 

Who doesn’t use a mobile or tablet device now? And who doesn’t get annoyed when jumping on a website through their mobile or tablet to see that the website still looks like it’s in desktop mode? If you want to turn users off your website, that’s the way to go about it. 

In 2020, it’s criminal not to have a mobile responsive website design. It makes it so easy to blend your website from a desktop view to a mobile view and instantly helps with the UX. Think of it all this: 

study by the Forrester Research discovered that “a well-designed user interface could raise a website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%”. 

Think of those numbers when you make the adaptation and get a mobile responsive website design. It will also help with your search engine optimization, as Google ranks websites higher if they’re mobile responsive.

Clear Call-To-Actions

Call-to-Actions (CTAs) should be front and centre of your website. And more than that, it should be simple with what you want your users to do. Whether that’s entering their email address, submitting a form, or calling you directly, it doesn’t matter – you have to incite action for your users and make them do it. 

Think of all the big chains and companies: Apple’s iPhonesAdidasWalmartCanadian Superstore and so forth. What do they have in common? Clear and prominent CTAs on their homepage. It’s the difference between keeping customers hooked and coming back, and having them go off to a competitor. 

Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign!  For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]

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