Driving Traffic

digital marketing Calgary

To make a business successful in an online platform is by creating an attractive and successful website that can drive more traffic. Although strategies like SEO, video marketing and social media are the most popular ways to make your business successful, the core of any successful online business is its website. What you need to emphasize on is the website design, layout and the information it provides. Here is some helpful information.

Drive More Traffic

How You Can Make Your Homepage More Attractive

When a viewer visits your website, he or she will first see the homepage, the layout of your website and the entire site design. Creating an attractive and good page is the key and a major aspect of your site design. Make your homepage look clutter-free, simple and clean. Some of the important factors that you need to consider while designing your website are listed below.

Keep Your Website Content Simple

Remember that less is more when it comes to a good rated website layout. Too many sidebars, links and advertisements can make your site look unprofessional. Keeping it simple and informative is the key. In that way, your website’s bounce rate will decrease and eventually you will see a better traffic flow.

Keep Site Content and Layout Organized

Another important factor that can boost your traffic is by maintaining your website and keeping it organized. Your aim is to create an informative and navigable page so that readers feel encouraged to explore it and read through what you are saying. When you have more returning viewers, your traffic will increase.

Simplify Your Content for Site Users

When you post a blog or an informative article on your website, keep the content simple as well. If using navigation links, add hyperlinked words. Adding images, paragraphs, and headers, bullet points and short stories will make your content look simple and readable. Avoid adding advertisements, and too many images. These are the main distracting factors.

Use an Ideal Website Theme

Your webpage should have a pretty face too. Choose a good and pleasing theme with coordinating color and design. Avoid using bold tones, because it can be a distracting factor as well.

Build a Website to Drive more traffic with GrowME Marketing

Questions or comments? Contact GrowME for more information, your Calgary Marketing Company with the tools your business needs for GROWTH! Local: (403) 547-6963 | Toll Free: 1 (855) 547-6963[email protected]

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