Review Your Business Plan for Target Hints
Analyze the services and/products you’re offering and what needs they fill. Think about what makes you stand out from your competitors. Knowing your stronger selling points will help you figure out your ideal customers, just like at a digital marketing agency.
Once you’re done, use that information to identify what type of customer would benefit from what your business offers. Ultimately, it’s not about what type of customer you want to sell to but which ones really want what you’re selling.
Do Some Target Audience Research
Secondary research is the most affordable type because there are a lot of free resources available. Look for information about your market, your industry, your competitors and the general potential customer type you’ve already identified.
If you do not benefit from secondary research try primary research such as interviews, surveys and even focus groups. This is the more expensive route, but you can get direct answers to specific questions about your company.
Develop Your Target Market Customer Profile
Once your research is done, your customer profile is next. The profile is an in-depth description of your typical customer and includes demographic information and data about who your customers are as people, such as their hobbies and values. Your demographics tell you who is likely to buy your products and/or services, while the other data tells you why. This process is the exact same at a digital marketing agency.
Once you know who your target audience is, you have to find them so you know where and how to market in the most effective ways. Identify what websites they frequently visit and the social media they use the most. This information, when coupled with your profile, will help you make the most out of your marketing dollars.
Questions or comments? Contact GrowME for more information, your Calgary Marketing Company with the tools your business needs for GROWTH! Local: (403) 547-6963 | Toll Free: 1 (855) 547-6963 | [email protected]