How a Website Design Affects Your Brand and Why it Matters
If you’re wondering if website design really matters when it comes to your brand and image, the answer is, Yes! In fact, it matters A LOT! Before we understand the connection, it’s essential to establish what the word “brand” really means. Some people might think that a brand is merely a company’s name; others believe it to be a logo. In reality, the word brand refers to the overall experience; it’s how a customer or consumer distinguishes one product/service/company from another. It makes sense that the word is an elusive term because it’s an intangible thing – there’s no definitive way to identify someone’s subjective perception objectively. However, a web design company can give you suggestions for how to make your brand stand out and become more recognizable.
