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Marketing Calgary Social Media

Why is it Important to Have a Digital Marketing Strategy?

A digital marketing strategy is a given for any business looking to establish itself online.

Surprisingly, a number of businesses do not entertain the idea that they should create a digital strategy – with or without the help of a digital marketing agency. It is from this very notion that the business will struggle with all their online objectives.

Why? Because it is essential to adopt a digital marketing strategy to have a successful and long-term online campaign.

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Marketing Calgary Website Design

How a Website Design Affects Your Brand and Why it Matters

If you’re wondering if website design really matters when it comes to your brand and image, the answer is, Yes! In fact, it matters A LOT! Before we understand the connection, it’s essential to establish what the word “brand” really means. Some people might think that a brand is merely a company’s name; others believe it to be a logo. In reality, the word brand refers to the overall experience; it’s how a customer or consumer distinguishes one product/service/company from another. It makes sense that the word is an elusive term because it’s an intangible thing – there’s no definitive way to identify someone’s subjective perception objectively. However, a web design company can give you suggestions for how to make your brand stand out and become more recognizable.

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Marketing Calgary Website Design

How to Properly Use Snapchat for Social Media Marketing

Social media changes quickly, and one good example is Snapchat. This popular site lets users send videos or pictures to friends, then the images disappear within seconds and are never seen again. The unique nature of this site can make it difficult to use effectively as a marketing tool, but with a little creativity it’s possible to use Snapchat properly for social media marketing. Here are some ways to get started.

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Marketing Calgary Social Media

Why is it Important to Have a Digital Marketing Strategy?

A digital marketing strategy is a given for any business looking to establish itself online.

Surprisingly, a number of businesses do not entertain the idea that they should create a digital strategy – with or without the help of a digital marketing agency. It is from this very notion that the business will struggle with all their online objectives.

Why? Because it is essential to adopt a digital marketing strategy to have a successful and long-term online campaign.

CONTINUE READING
Marketing Calgary Website Design

How a Website Design Affects Your Brand and Why it Matters

If you’re wondering if website design really matters when it comes to your brand and image, the answer is, Yes! In fact, it matters A LOT! Before we understand the connection, it’s essential to establish what the word “brand” really means. Some people might think that a brand is merely a company’s name; others believe it to be a logo. In reality, the word brand refers to the overall experience; it’s how a customer or consumer distinguishes one product/service/company from another. It makes sense that the word is an elusive term because it’s an intangible thing – there’s no definitive way to identify someone’s subjective perception objectively. However, a web design company can give you suggestions for how to make your brand stand out and become more recognizable.

CONTINUE READING
Marketing Calgary Website Design

How to Properly Use Snapchat for Social Media Marketing

Social media changes quickly, and one good example is Snapchat. This popular site lets users send videos or pictures to friends, then the images disappear within seconds and are never seen again. The unique nature of this site can make it difficult to use effectively as a marketing tool, but with a little creativity it’s possible to use Snapchat properly for social media marketing. Here are some ways to get started.

CONTINUE READING