Digital Marketing Blog

Marketing Calgary Social Media

Why is it Important to Have a Digital Marketing Strategy?

A digital marketing strategy is a given for any business looking to establish itself online.

Surprisingly, a number of businesses do not entertain the idea that they should create a digital strategy – with or without the help of a digital marketing agency. It is from this very notion that the business will struggle with all their online objectives.

Why? Because it is essential to adopt a digital marketing strategy to have a successful and long-term online campaign.

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Marketing Calgary Website Design

How a Website Design Affects Your Brand and Why it Matters

If you’re wondering if website design really matters when it comes to your brand and image, the answer is, Yes! In fact, it matters A LOT! Before we understand the connection, it’s essential to establish what the word “brand” really means. Some people might think that a brand is merely a company’s name; others believe it to be a logo. In reality, the word brand refers to the overall experience; it’s how a customer or consumer distinguishes one product/service/company from another. It makes sense that the word is an elusive term because it’s an intangible thing – there’s no definitive way to identify someone’s subjective perception objectively. However, a web design company can give you suggestions for how to make your brand stand out and become more recognizable.

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Online Marketing Goals Calgary

How to Crush Your Online Marketing Goals

Obviously, the first step to crushing your online marketing goals is establishing what those goals actually are. Don’t be afraid to dream big, but also be realistic. When it comes to online marketing, you first need to understand that traction can sometimes take time. It’s always a good idea to keep your goals SMART.

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digital marketing Calgary

The Beginner’s Guide to Digital Marketing in Calgary

Launching your business into the world of digital marketing is often intimidating. One of the first things to keep in mind is a willingness to change since the online world is constantly changing. You’ll need to adjust your strategies and change with the digital landscape to stay relevant. That said, there are some basic steps you can take to help create a Calgary digital marketing campaign for your business.

CONTINUE READING
Marketing Calgary

Why More and More Companies Are Using Calgary Advertising Agencies

Advertising is a crucial part of running a business of any size, but not necessarily something that all business owners are good at. While people often think of marketing firms as running large, expensive campaigns for top brands, the truth is that many firms specialize in working with small businesses. More and more companies of all sizes are beginning to recognize the value of working with Calgary marketing firms. Here are some of the reasons why.

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Marketing Calgary Social Media

Why is it Important to Have a Digital Marketing Strategy?

A digital marketing strategy is a given for any business looking to establish itself online.

Surprisingly, a number of businesses do not entertain the idea that they should create a digital strategy – with or without the help of a digital marketing agency. It is from this very notion that the business will struggle with all their online objectives.

Why? Because it is essential to adopt a digital marketing strategy to have a successful and long-term online campaign.

CONTINUE READING
Marketing Calgary Website Design

How a Website Design Affects Your Brand and Why it Matters

If you’re wondering if website design really matters when it comes to your brand and image, the answer is, Yes! In fact, it matters A LOT! Before we understand the connection, it’s essential to establish what the word “brand” really means. Some people might think that a brand is merely a company’s name; others believe it to be a logo. In reality, the word brand refers to the overall experience; it’s how a customer or consumer distinguishes one product/service/company from another. It makes sense that the word is an elusive term because it’s an intangible thing – there’s no definitive way to identify someone’s subjective perception objectively. However, a web design company can give you suggestions for how to make your brand stand out and become more recognizable.

CONTINUE READING
Online Marketing Goals Calgary

How to Crush Your Online Marketing Goals

Obviously, the first step to crushing your online marketing goals is establishing what those goals actually are. Don’t be afraid to dream big, but also be realistic. When it comes to online marketing, you first need to understand that traction can sometimes take time. It’s always a good idea to keep your goals SMART.

CONTINUE READING
digital marketing Calgary

The Beginner’s Guide to Digital Marketing in Calgary

Launching your business into the world of digital marketing is often intimidating. One of the first things to keep in mind is a willingness to change since the online world is constantly changing. You’ll need to adjust your strategies and change with the digital landscape to stay relevant. That said, there are some basic steps you can take to help create a Calgary digital marketing campaign for your business.

CONTINUE READING
Marketing Calgary

Why More and More Companies Are Using Calgary Advertising Agencies

Advertising is a crucial part of running a business of any size, but not necessarily something that all business owners are good at. While people often think of marketing firms as running large, expensive campaigns for top brands, the truth is that many firms specialize in working with small businesses. More and more companies of all sizes are beginning to recognize the value of working with Calgary marketing firms. Here are some of the reasons why.

CONTINUE READING