When we say the word blog, what do you picture? If you’re envisioning a stay-at-home mom looking for an outlet to communicate with the outside world or a 20-something millennial sharing her passion for travel with the rest of the world, don’t worry, that’s not what we’re referring to – though the intent is similar. Basically, blogging is a way to share information with the world in a concise and easy-to-read format. In the world of marketing, it’s one more way (a very effective way we might add) to increase brand awareness and expand the reach of your company. Here are 5 reasons why blogs are still significant to digital marketing.