Digital Marketing Blog

5 Reasons Why Your Blogs are Important for Marketing

When we say the word blog, what do you picture? If you’re envisioning a stay-at-home mom looking for an outlet to communicate with the outside world or a 20-something millennial sharing her passion for travel with the rest of the world, don’t worry, that’s not what we’re referring to – though the intent is similar. Basically, blogging is a way to share information with the world in a concise and easy-to-read format. In the world of marketing, it’s one more way (a very effective way we might add) to increase brand awareness and expand the reach of your company. Here are 5 reasons why blogs are still significant to digital marketing.

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digital marketing Calgary

What Is The Cost of Web Design In Calgary?

Are you starting a business and need a website? Or are you looking to redesign and renovate your existing website? Regardless of your situation, websites act as the online storefront for your business and reflect your company brand to potential customers.

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digital marketing Calgary

How Your Company Brand is Affected by Consumer Reviews

The Internet is the key way that consumers find the products or services they need, and consumer reviews can greatly affect whether they go through with a purchase. A positive online review is the equivalent of someone endorsing your service or product. A positive experience with a purchase will translate to trust in your company brand and build loyalty. A bad review has the opposite effect. A brand strategy can help your company build a strong reputation and loyalty among customers.

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digital marketing Calgary

What is Whitespace and How Does It Affect Your Web Design?

Whitespace is the part of a web page that contains no text or graphics. When it comes to website design it the space that surrounds the text and graphical sections. It has shown to be beneficial in web design because it allows the content to be reader-friendly without being overwhelming. Although it is called whitespace, this does not mean the empty space must be white. It can be any color as long as it does not contain any content or graphics.

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digital marketing Calgary

Make Your Site Content Relevant & Effective to Inform Your Clients

Many business owners fail to drive traffic to their website despite of trying all possible marketing methods. The reason can be really surprising. Studies on web marketing reveal the fact that many websites link articles that are irrelevant to their product or business. This apparently discourages viewers to click the link and visit the website. By linking your website through appropriate social media posts and informative contents, you will find more customers and potential clients who will be willing to use your products and services. Here are some tips.

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digital marketing Calgary

What Is The Cost of Web Design In Calgary?

Are you starting a business and need a website? Or are you looking to redesign and renovate your existing website? Regardless of your situation, websites act as the online storefront for your business and reflect your company brand to potential customers.

CONTINUE READING
digital marketing Calgary

How Your Company Brand is Affected by Consumer Reviews

The Internet is the key way that consumers find the products or services they need, and consumer reviews can greatly affect whether they go through with a purchase. A positive online review is the equivalent of someone endorsing your service or product. A positive experience with a purchase will translate to trust in your company brand and build loyalty. A bad review has the opposite effect. A brand strategy can help your company build a strong reputation and loyalty among customers.

CONTINUE READING
digital marketing Calgary

What is Whitespace and How Does It Affect Your Web Design?

Whitespace is the part of a web page that contains no text or graphics. When it comes to website design it the space that surrounds the text and graphical sections. It has shown to be beneficial in web design because it allows the content to be reader-friendly without being overwhelming. Although it is called whitespace, this does not mean the empty space must be white. It can be any color as long as it does not contain any content or graphics.

CONTINUE READING
digital marketing Calgary

Make Your Site Content Relevant & Effective to Inform Your Clients

Many business owners fail to drive traffic to their website despite of trying all possible marketing methods. The reason can be really surprising. Studies on web marketing reveal the fact that many websites link articles that are irrelevant to their product or business. This apparently discourages viewers to click the link and visit the website. By linking your website through appropriate social media posts and informative contents, you will find more customers and potential clients who will be willing to use your products and services. Here are some tips.

CONTINUE READING