Streamlining Your Website to Optimize Traffic

Marketing Calgary Website Design

How Should you Streamline Your Website?

There are a number of steps that you can follow to streamline your website. But before you take any step, you should first analyze your website while taking your target audience into consideration. Your aim should always be to create the best first impression when a customer visits the landing page your website for the first time. Here are some expert tips that will help you streamline your website in the right way.

Set the Correct Amount of Links:

Too many links to your main content can make your content look more sales oriented. Therefore, the general rule of thumb is to keep your main navigation clean and limit the number of menu items to no more than seven links. With higher numbers of links across the top search bar, there is a chance that your visitors may skip the important ones. When you have few prominent links in the navigation bar, you allow each visitor to consider checking each link. This will improve your website’s SEO too.

Focus on the Industry Best Content:

The secret of success in online marketing is to avoid low-quality content. Your website content should be focused, informative and include digestible information. Most web visitors love to read concise and powerful contents. In that way, they can connect with your website content very easily. Whenever you are linking your website with a blog post, choose the right one. Similarly, select a marketing video with precise and informative content too.

Remove Unwanted Features on Your Website:

Extra features on your website can distract your visitors. Although you need those social media links and newsletter signups on the main page, avoid these on your product page.

 Streamline Your Website to be the Industry Best.

Questions or comments? Contact GrowME for more information, your Calgary Marketing Company with the tools your business needs for GROWTH! Local: (403) 700-2276 | Toll Free: 1 (888) 857-6597 | [email protected]

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