- Increase Brand Recognition
- Improve Brand Loyalty
- Increase your conversion rates
Social media marketing is a very cost-effective tool for reaching out to your consumers, once learned can be very simple too! So, where do you start? Below are my top tips on managing your social media:
Don’t Sell your product
Firstly, we know that relationships are the key aspects to a long-lasting business relationship so don’t push products on people. Facebook seems to have accommodated businesses quite nicely, getting familiar with Facebook Business tips can be very beneficial to you. Try and add value to your followers, post things that will grab their attention and that they most likely are interested in. Next, ask for feedback about your products and services while being approachable and engaging.
Show that you care
People like to know that a business cares; it shows that you are human too. A great way to do this is to search for hashtags and problems that happen in your industry and reach out to help the problem or issue. This is a great way to advertise through social media. Another useful tip in managing social media in Calgary is to not hide your customer complaints, ensure that you have someone managing your social media and have them respond appropriately and as quickly as possible.
Conduct a Social Media Campaign
This will go a LONG way! A great Calgary social media business marketing strategy is to use your followers or customers as your advertisement. Think about it, what if your followers shared the great service or product they received from your business to their entire social network? Think about the number of people that have now heard of your great service or product! You are getting tons of social media advertising that you have now gotten without lifting a finger.
If you see that someone has spread your business name through social media positively – reward them! They deserve it and they will continue to do so! It doesn’t have to be anything over the top. Something as simple as a $5 gift card could go a long way to show that you appreciate their loyalty.
Times to Post
Most businesses find the busiest social media traffic times are from Mon – Friday around 10 am and 4 pm. It all depends who is targeting your research and experiment on the best times to post. Consider that if you were targeting office workers that have blocked access on their company network; it would be a good idea to post after work hours.
Use a colourful picture or video to grab people’s attention – make sure it is on the topic to your post and has a professional look to it.
The last point I want to make is that is very important to keep up to date with your posts and always react to a post as fast as possible to ensure the best outcome of social media management in Calgary. It can get very time consuming, if you are a busy company with little time to tend to such a task don’t be afraid to hire a social media management company in Calgary that can take this off your plate at affordable rates. Sometimes this is your best bet in dealing with social media management in Calgary as these companies have the experience and are dedicated to this aspect of marketing – they are the professionals in Calgary social media marketing.
I hope this has helped you with social media management in Calgary and that you have a positive outcome on your Calgary social media-marketing journey!
Questions or comments? Contact GrowME for more information, your Calgary Marketing Company with the tools your business needs for GROWTH! Local: (403) 547-6963 | Toll Free: 1 (855) 547-6963 | [email protected]