• October 19, 2018

SEO vs. SEM

The chances are you have heard of both SEO and SEM when it comes to digital marketing services, but do you know what the acronyms stand for and what they really could mean for your business?

SEO vs. SEM

SEO stands for ‘search engine optimization’ and SEM simply stands for ‘search engine marketing’. Technically speaking, SEO falls under the umbrella of SEM, but SEM includes other tactics and strategies including pay per click (PPC) and paid search advertising (PSA). Ultimately, because SEO services include maximizing the number of visitors to a website versus merely optimizing its visibility, digital marketing companies most often recommend SEO services as the preferred method of advertising through the use of search engines.

Top 5 Benefits of Calgary SEO Services

It is widely accepted among Calgary marketing agencies that SEO is a beneficial tool for growing your business. Search engines are used on a daily basis by millions of people and search engine optimization takes advantage of that momentum, turning each search into a potential lead. Here are 3 advantages of SEO, though there are countless more.

SEO is Measurable

SEO takes the guesswork out of digital marketing. With the proper tools and an experienced digital marketing company, SEO can be tracked, and analyzed and your keywords can be prioritized.

SEO Never Sleeps

Imagine the marketing power of a tool that doesn’t have to eat or sleep. Calgary SEO tactics make for 24/7 promotion of your business so you can be acquiring and converting leads while you sleep.

SEO Pulls Not Pushes

Paid advertising can be effective in pushing advertisements on the public, but SEO pulls in the already-interested leads. The traffic generated by search engines is already interested. Instead of convincing clients, you need a digital marketing company in Calgary to focus on converting.

While SEO falls under the term SEM and both fall under the umbrella of digital marketing, SEO is inarguably one of the most effective marketing tools your business needs in order to experience the growth you desire. Calgary digital marketing can change the face of your business and SEO can produce the results you need. Contact a local digital marketing company today!

Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign!  For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]

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