ULTIMATE RENOVATIONS
THE CHALLENGE:
Ultimate Renovations is an 11-time Renovator of the Year; a legendary company that has served homeowners in Calgary and Edmonton for over 40 years. Recognized for their unique design and stunning creations, they can elevate the quality of anyone’s home with their dedication to excellence. Experts in complete home, kitchen and bathroom renovations, alongside outdoor living spaces and custom home builds, they can transform your property into a marvel that is uniquely yours.
But even the best still need help to get bigger and better. Their website was out-of-date, didn’t convey the messaging of their brand, lacked scalability and a modern touch. As a result, they struggled to rank on Google, didn’t get organic leads and didn’t live up to their name and standards. That’s when GrowME stepped in.
The Deliverables
- Website Design
- SEO
- Branding
- Social Media Marketing
- Social Media Advertising
- Google Ads
- Blogs
- Advanced Blogs
THE SUCCESS WE DELIVERED
- #2 rank for "Calgary Home Renovations"
- Doubled website traffic and leads within one year of SEO with GrowME
- 150+ website conversions per month
- Over 400+ new followers on social media
Website Design
Ultimate’s old website was out-of-date, difficult to navigate and wasn’t intuitive. It required a comprehensive redesign to display their brand, drive new leads, and showcases their work and services. The new website illustrates all of that. Impeccably designed, the current site includes an easy-to-navigate site menu, a gallery of marvellous work, a modern and responsive design, with engaging content that clearly defines who they are and what they do. High-performing and scalable to grow as they grow, this new site reflects the high work quality and craftsmanship performed by Ultimate Renovations.
Branding
The generic old website of Ultimate did not properly reflect their brand or the quality of work they delivered. Who they were and what they did were not clearly communicated; customers would be confused about the mixed messaging. Refreshing required a modern touch that flowed through the website. From the homepage through to all their services, the new website is bright, timeless and stylistic, presenting Ultimate as more than just a renovator; but as a new lifestyle to be lived.
Paid Ranking Results
Top 2 Position
For Google Ads
Top 2 Position
For Google Ads
Map Ranking Results
Top 1 Position
For Google Map Ads
Top 1 Position
For Google Map Ads
Organic Ranking Results
Ranking No.2
For Targeted
Keyword
Ranking No.2
For Targeted
Keyword
SEO Strategy
Ultimate had a minimal online presence before partnering with GrowME. A lack of optimization and a non-friendly SEO website resulted in them struggling to generate organic traffic and leads. Multiple strategies were required to turn around results. We launched an advanced approach to keywords (the new website design made optimizations simple), link-building (with directory and citation submissions), blogging, and a specifically targeted Google Adwords campaign to transform Ultimate’s SEO. Now, they’ve doubled their website traffic and leads and enjoy 150+ website conversions per month while ranking in the top three for their services. Ultimately, their SEO reflects the award-winner they are.
Social Media
Utilizing the likes of Facebook and Instagram, we launched a targeted social media campaign to help build Ultimate’s brand awareness. By displaying a selection of their most recognizable and outstanding homes, alongside award nominations and wins, we drove an increase in likes and engagement to their social media profiles. Within a three-month period, Ultimate gained 400+ new followers while having people reach out to enquire about home renovation projects.
Grow Your Success With GrowME
