ALTA WEST CAPITAL
Alta West Capital is a private mortgage lending company. They provide an alternative mortgage solution to the banks to individuals that are purchasing their first home, running their own business or new to Canada. Alta West caters to borrowers, investors and brokers. Their application and approval process is fast and easy, and their terms are flexible. Alta West makes mortgage lending solutions more accessible.
The primary goal of their marketing strategy was to generate more leads through online sources. They also wanted to increase the number of investors they have. Alta West is aware of the changing market, and the fact that the banks are turning away a decent population of young people looking for a mortgage. There’s also a rising number of the millennial generation that are wanting to open investments. For this reason, their package included a website redesign in order to make their brand appeal to a young audience, and appear fresher and more modern for their existing clients.
THE SUCCESS WE DELIVERED
As per their request, we developed a website that is fresh, modern and sleek. We’ve appealed to the younger audience by using pictures of young couples and singles in our imaging. The branding of the website is consistent with the logo and brings a sense of cohesiveness. Convenient CTA buttons are placed throughout and, with the help of our SEO services, the site is high-performing, with increased form submissions and more lead conversions. The site menu has been broken down by the type of service and mortgage investment corporation; graphs, charts and well-written content make for a more informative user-experience.
The new site allows for a completely seamless user experience. The streamlined menu and convenient buttons make it easy for users to accomplish their goal. Though it still maintains an air of professionalism, the design of the website is accessible and relaxed and is more inviting to young investors and borrowers who are tentative and unsure. We’ve also fully optimized the site and developed it to be responsive across all platforms and mobile devices.
Social media is an excellent tool for online digital marketing. It works in tandem with our SEO efforts and builds a sense of familiarity and brand awareness with the public. Not only do we use social media as a means of promoting the company on multiple platforms and engaging with clients, but we also do social media advertising for Alta West. We run a planned Facebook remarketing campaign alongside their Google Adwords to target specific audiences and bring in more leads.
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