SEO is vital for businesses to get the rankings they want. It’s why people go overboard when it comes to optimizing their main pages, their content and backlinks of their site. But they forget one crucial part of their website: their blog posts.
Thousands of businesses tend to forget their blog posts, and to truly maximize the potential your SEO, your blog posts have to be optimized. The problem is that there is a lot of information out there about what you should and shouldn’t do. This is where we can help.
We’re going to cover the most effective and simplest tips that you can utilize to optimize your blog posts.
5 Simple SEO Tips To Optimize Your Blogs
Using One-Two Keywords For Maximum SEO Effect
One of the biggest mistakes that people make with optimizing their blog is that they overloaded it with keywords. This process is known as “keyword stuffing”, and Google will hit you rankings if they think you’re doing it. It’s considered a sneaky move where you try to overload your keyword to generate higher rankings. It also impacts the reader experience, as stuffing keywords seems out of place in the content. So what is the right balance on inserting keywords into your blog?
Aim for between one to two long-tail keywords – longer question-based keywords – that will target your audience. It works on two levels: you won’t overstuff your keywords, and you will also make it more readable for your audience. As a side note, you should only focus on a keyword or two per post – any more than that and you’re breaking down the target of your audience.
Inserting Keywords In The Right Spots For Added SEO
Too often, bloggers just put their keywords in your content, hoping it will work for their SEO rankings. It can only take you so far. But by Inserting your keywords in these specific fields, you will notice a boost to your rankings:
- The Title Tag
The title of your blog post is the first line of grabbing your reader’s and Google’s attention. Including a keyword word is vital.
- The URL
Google will crawl your URL as part of its algorithm. You have an excellent opportunity to optimize your blogs by inserting a keyword within the URL.
- The Meta
Those little blurbs underneath your URL are known as the ‘Meta’ and its another factor that is considered in the ranking algorithm. Make sure you include a keyword within your meta description, so it boosts your rankings and grabs the attention of your audience. You have 160 characters available to you, so use all of it!
Optimize Your Images’ Alt Text
While we can see the images on blog posts (and your blog post has to include a few photos – one or two in the body itself), search engines can’t. They only see the ‘alt-text’, which is the information that explains what the image is for the crawl.
This makes the alt-text another chance for your optimize your blog post. And it is a pretty simple thing to do: just describe what the image shows. Get as detailed as possible – and include keywords too – so that Google can read it and rank your site for it.
Link Internally To Key Pages On Your Website.
Internally linking to your pages and older blogs works wonders in building up the quality and strength of your blog. It works on two fantastic levels:
- It connects your readers to other sections of your website so it keeps them on your website for longer.
- It makes your blog post more authoritative to search engines.
Keeping links internal can make a significant difference to the functionality and influence of your site. When it comes to maximizing your SEO in Calgary, building links is a vital part of the blogging and SEO process.
Build Links To Authoritative & Influential Sites
As you are constructing and writing your blog, don’t be afraid to link to powerful articles and sites. It might seem counter-productive, but it works effectively for your SEO.
Google will detect that you’ve done the research and that you’re trying to enhance the quality of your blog by linking to an important, influential site. Linking statistics or critical points to a website also helps build up the reputation of your blog. As a bonus, if you are utilizing social media marketing, then connecting to your Facebook, Google My Business, Twitter or LinkedIn pages will help with building authority.
And before you think that you’re sending your readers off to more influential sites, don’t worry. Readers will automatically detect that you’ve been using information from a reliable source, enhancing your credibility.
Longer Posts Work Better
While the standard blog length is about 300 to 500 words, it is best to aim for longer blogs. SerpIQ conducted a review and found that websites on the 10th position had 400 fewer words than those ranking in the first place. It highlighted the need for having longer blogs and more content on your site.
But how much is too much? Studies have shown that readers tend to ignore longer blogs as they take too long to read. IMPACT did a survey to find that 43% of people admitted to skimming blog posts, making the struggle to keep people hooked on your blog that harder. So how do you keep them reading through a long-form blog?
Easy. It’s called being “scannable”. In simple terms, it means making readable blogs by making it seem shorter than it is. Tighten up your language, shorten sentences and paragraphs, and what might look like a 1,000-word blog seems like a mere 500 to the reader. It works. Hell, we’re doing it right now!
Utilizing these simple SEO techniques will significantly improve your rankings on Google while making your blogs are a powerful source of information for your audience. They will keep coming back, while Google keeps ranking you higher!
Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign! For more information, send an email or give us a call!