Linking Strategy

Marketing Calgary Website Design

Using Crosslinks to Build SEO

The process of crosslinking is to link two or more sites. Although the linked sites are not owned by the same person, you can crosslink to another site. Crosslinking allows your business to get a visible online presence by helping people find their way to your website through a crosslink from another website. You can also use referral links to crosslink when you find similar content on other websites.

How Crosslinks and Backlinks Help Build SEO

Crosslinking tactfully plays an important role in search engine optimization. All major search engines depend on link popularity while listing their results after every search. If the crosslinking leads to a value-added site that offers relevant information on a given topic, then it will improve your site’s search engine ranking. Plus, crosslinking effectively connects more than one website, its readers and viewers and builds many reciprocal and inbound links that are vital for search engine optimization. Website owners must follow the crosslinking guidelines while linking their website content with other content on similar websites.

Using Backlinks to Build SEO

Backlinking is another powerful SEO tool that can drastically improve your website’s online presence. These are the links that are solely directed toward a particular website. Unlike crosslinking, these links don’t connect more than one website. The more backlinks there are, the more popular your website is. Major search engines such as Google give credit to websites that have a good number of quality backlinks, thus ensuring that your website will appear in the top search results on Google.

How Do Backlinks Help Build SEO?

Using quality inbound links is key. When you choose highly relevant inbound links to your website, you will improve your website’s quality. The search engine automatically compares the quality of the content linked with the backlinks to determine the quality of a website. This is key in search engine optimization.

Questions or comments? Contact GrowME for more information, your Calgary Marketing Company with the tools your business needs for GROWTH! Local: (403) 547-6963 | Toll Free: 1 (855) 547-6963[email protected]


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