Internet Advertising Pitfalls to Avoid
- Poor keyword selection – Search engines deliver results based on the keywords people use to search for information. Select keywords that are relevant to your business, then use a tool to evaluate them based on search volume and competition. Aim for keywords with high search volume and low competition. Calgary SEO services help you choose ideal keywords.
- Generic ad copy – Online users won’t click on flawed ads. Avoid ad copy that’s unattractive or generic. Instead, offer something to customers and highlight why you are unique. Include numbers when possible because ads with numbers experience higher click-through rates.
- Unorganized campaign structure – Creating an organized campaign structure gives you greater control and yields better results. Organize your campaigns based on geographical location and product types. This lets you target your Calgary Adwords advertising more closely.
- Incorrect landing pages – If your ad promotes clothing, customers expect a landing page where they can purchase clothing. A landing page that’s not relevant results in disappointed customers who are likely to go to another website. This can hurt your quality score. Carefully plan relevant landing pages.
- Lack of optimization – Calgary Adwords advertising is constantly changing. Staying up-to-date with the latest marketing news and continuing to optimize your campaign are crucial.
Wrapping Up Calgary Adwords Advertising
Internet advertising gives small businesses the opportunity to compete with larger ones. Unfortunately, it’s easy to waste money in the process. Avoiding these common pitfalls helps you optimize your online advertising campaign. Working with a company that offers Calgary SEO services also helps you get a better return on your investment.
GrowME Marketing is dedicated to helping small business grow through web design, search engine optimization, and digital marketing.
Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign! For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]