Focus on the Benefits and Don’t Waste Time
Expecting viewers to sit through unnecessary animation is a good way to lose their attention. Time is important, so show your target audience that you value their time by getting to the point with Adwords advertising and focusing on the benefits your product or service offers.
Be Different in Internet Advertising
Be brave enough to be different and present original ideas. Generic ads are a dime a dozen, but something new really stands out.
Keep Ads Simple
Simple ads are easier to understand. You have a brief window to present your idea, so clear, effective communication is crucial. This includes both the message and design elements.
Use Colour Deliberately
Take advantage of the full range of colours for internet advertising. Most ads display on white backgrounds, so bold colours can make your ad pop. Some colours are better at converting than others, so consider this when planning calls to action.
Create Great Copy with Advertising Agencies in Calgary
Strong copy is key for strong ads. Creative copywriting is a valuable skill; consider working with advertising agencies in Calgary to develop strong copy for your online ads.
Add a Strong Image to Adwords Ads
People are drawn to visuals, so a strong image that fits with your copy is important.
Consider Including the Element of Surprise
Surprising viewers with the ad content creates a more engaging experience. This can be as simple as including a gaming mechanic in Adwords advertising.
Use these tips to help develop online advertising creativity, and turn to the professionals at advertising agencies in Calgary to help you boost internet marketing.
The expert team at GrowME Marketing can help make your advertisements that will stand out, and get your brand noticed.
Contact GrowME if you’re in need of advice or digital marketing help, or for your next marketing campaign! For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll-Free: 1 (855) 547-6963 | [email protected]