Effective Online Advertising Techniques for Calgary Businesses

Marketing Calgary

Below are the three most effective online advertising methods

1. Create a Pay Per Click (PPC) / Google Adwords Campaign

Google Adwords is proven to be the most effective way of advertising for any business online. It is one of the quickest growth methods because it’s a cost-effective way to advertise, which allows you to reach a huge pool of potential customers. PPC allows you to only pay for the times a customer actually clicks on your ad. They are basically the sponsored links on the right-hand side of the page. The best way to have effective Google Adwords is to hire a local web design company because they will know how to target your audience through local thorough research.

2. Hire a Search Engine Optimization (SEO) Company

SEO is a method of optimizing your website structure, content and coding so your website appears at the top of search engine results for your desired keywords. There is on-site and off-site SEO. Google uses algorithms and bases its rankings on other factors such as inbound links to rank the results. Understanding how SEO works and trying to optimize your website yourself would probably be a bad idea. There are SEO companies who spend years understanding how Google’s algorithms work and ensuring their client’s site lists with high ranking on Google search.

To get the best result from your online advertising and to make it effective and constant, look for a good online advertising company that can help you optimize your website to rank the top. Any company promising you high website rankings within a couple of days is not being honest with you. Make sure you research the company before you sign up with it.

3.Create a Social Media Marketing Strategy

Social media marketing is an effective online advertising method because it makes your company more accessible for the clients and gives you an online presence. Social media not only helps you stay connected to your clients but gives you more platforms to advertise as well. Your existing clients can easily access your business pages on social networks. And, new customers get attracted through the use of effective links, status, posts, hashtags and more. If you currently have no marketing team, the best way to get active on online media would be to hire a good social media marketing team. A good team will help you by using the right techniques and strategies.

Effective online advertising means using the methods properly and ensuring the company you hire is not scamming you.

Questions or comments? Contact GrowME for more information, your Calgary Marketing Company with the tools your business needs for GROWTH! Local: (403) 547-6963 | Toll Free: 1 (855) 547-6963[email protected]

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