1. Blogs Drive Traffic to Your Site
Blogging is all about SEO. When you write blogs for your company, it’s an excellent opportunity to include keywords and links back to your website. Inbound and outbound links are essentially the life-blood of online conversions. A good blog should be informative and engaging with a compelling call-to-action to convert people from readers to website visitors.
2. Google + Blogs = Love
Google’s algorithms are changing all the time, but you can always count on the fact that Google loves fresh content. When you hire a marketing company to do your website design, they’ll generally write and optimize your content, but then that’s it. Content, even well-optimized content, can get old after a while, and Google will be looking for some fresh stuff to feature. Blogs are the perfect opportunity to get new content out in ways that will attract potential customers and improve your overall SERP.
3. Blogs Are Engaging
In the world of digital marketing, it’s essential to provide opportunities for your customers to engage. Social media marketing offers one way to connect with clients, but blogs can be just as, if not more, effective. Enable comments on your blog as a way for readers to ask questions or pose concerns and allow your brand voice to come through the tone of your articles.
4. Blogs Answer Questions
We know that the majority of individuals turn to Google or another search engine when they have a question about, well, anything! The point is that people want answers. If you structure your blog to answer common questions about your industry, people will click to see the answer. Between Google pushing your fresh content to the top of the search results and eager consumers searching for answers, it’s no wonder blogs are so effective!
5. Blogs Position You as an Industry Expert
Simply put, the goal of any good digital marketing strategy is to increase leads and conversions by convincing your potential customers, as well as Google, that you are the best of the best when it comes to your specific industry. Writing blogs about relevant topics can help you achieve both of those goals. Consumers tend to trust the material written in blogs, and sophisticated search engines crawl the content looking for expert writing.
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