Digital Marketing Blog

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Marketing Calgary Social Media

Why is it Important to Have a Digital Marketing Strategy?

A digital marketing strategy is a given for any business looking to establish itself online.

Surprisingly, a number of businesses do not entertain the idea that they should create a digital strategy – with or without the help of a digital marketing agency. It is from this very notion that the business will struggle with all their online objectives.

Why? Because it is essential to adopt a digital marketing strategy to have a successful and long-term online campaign.

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Marketing Calgary Website Design

How a Website Design Affects Your Brand and Why it Matters

If you’re wondering if website design really matters when it comes to your brand and image, the answer is, Yes! In fact, it matters A LOT! Before we understand the connection, it’s essential to establish what the word “brand” really means. Some people might think that a brand is merely a company’s name; others believe it to be a logo. In reality, the word brand refers to the overall experience; it’s how a customer or consumer distinguishes one product/service/company from another. It makes sense that the word is an elusive term because it’s an intangible thing – there’s no definitive way to identify someone’s subjective perception objectively. However, a web design company can give you suggestions for how to make your brand stand out and become more recognizable.

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Marketing Calgary Website Design

5 Reasons Why Your Blogs are Important for Marketing

When we say the word blog, what do you picture? If you’re envisioning a stay-at-home mom looking for an outlet to communicate with the outside world or a 20-something millennial sharing her passion for travel with the rest of the world, don’t worry, that’s not what we’re referring to – though the intent is similar. Basically, blogging is a way to share information with the world in a concise and easy-to-read format. In the world of marketing, it’s one more way (a very effective way we might add) to increase brand awareness and expand the reach of your company. Here are 5 reasons why blogs are still significant to digital marketing.

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