Online marketers often state that Google AdWords is an essential tool for marketing and campaigning. The fact is that these two go hand in hand. The first process starts when a prospective client searches the product on Google. This is when Adwords plays the role and helps the customer find you. Whether you have a small business or an established one, Google Adwords has an important role in driving traffic, helping with the marketing, keyword targeting and eventually getting increased sales. If you still don’t have the Google Adwords tool installed, then this article will give you the top reasons why should you do it and how your business can benefit from this tool.