Let’s get straight to it: advertising can be surprisingly expensive. But whether you’re a huge corporation or a local business, you need advertising to bring in your customers and generate high sales leads. So what if we told you about an advertising form that can reduce expenditure while still giving you the results you want?
We’re talking about digital marketing.
When compared to traditional advertising, such as TV, radio or print, digital marketing is a cost-effective way to promote your business, get sales, build your brand’s presence and make more money.
Six Reasons Why Digital Marketing is Cost-Effective for Businesses
Targeting Your Audience is Easier
One of the most expensive aspects of advertising is the ability to target a specific audience that would be interested in your product or services.
Take, for example, if you were selling car parts. In traditional marketing, you would have to place an advertisement in the car magazine, which could cost way more than expected while only being exposed to your audience until the next edition. And there’s a high chance that they’re not even interested in your product.
But in digital marketing, you can directly target your audience when they are searching for your product or service. Google Ads (also known as PPC) will appear when your audience searches for your product, meaning you’ll know they’re keen on your product or service. That means a better ROI.
You can Change Your Advertisement
Once you’ve placed an advertisement on the TV or radio, that’s it: there’s no changing the ad. It will always be like that until you no longer pay for it. If you misread the audience or fail to generate sales, you’ve lost money.
But if digital advertising, be it Google Ads, content creation or social media marketing, you can easily change the advertising when it is not working. You can change around the keywords, adjust the target audience, alter your geo-location or increase or decrease your spending. You can amend your advertising so that it is always generating results.
You can Measure Results
Is your ad not working? Are you not getting the results you want for the money you’re paying? In other forms of advertising, you would struggle to get answers. With digital marketing, you’ll get instant results on your advertising, determining its effectiveness.
Digital marketing analytics takes the guesswork out of determining whether or not your campaign is working, giving you concrete answers on if your content, budget, or tactics are working.
This easily enhances your process, resulting in better improvements and a higher ROI.
Social Media is Powerful (and Cheaper!)
Do you know why so many businesses use social media? It’s because it’s free to operate! Creating a profile and posting engaging content is simple, allowing you to reach your customers on their preferred social media platforms – Facebook, Instagram, LinkedIn or Twitter.
The only thing that will cost you will be the advertising, which as we mentioned above with the flexible ads and targeting, is an effective way to reach your target audience on social media without costing you too much money!
SEO can Generate Organic Results
Everyone has heard of SEO and its powerful results. Ranking higher on Google means more traffic, more leads and better conversions.
The best part of SEO? That it is an organic process, meaning that it’s essentially free. While it will require a lot of work to be done, depending on your site and industry, you can eventually rank on page 1 of Google, and experience a wealth of organic results.
Even if you struggle with this aspect, you can maximize its potential by getting advice or hiring a Toronto digital marketing agency to handle the work for you.
In the past, you would only be able to hook in your customers if they were generally exposed to that form of advertising: TV, radio or print. Then, there were desktops. Now, there are mobile phones – and everyone uses them!
One of the many advantages of digital marketing is that it allows you to connect with customers at any time – particularly when they use their mobile devices. People who are browsing and consuming content on their devices – be it a mobile phone or tablet – are now ready to be hooked in by your advertising.
That means more sales in your pocket!
Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign! For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]