The Importance of a Responsive Web Design

Almost every new client wants to have a responsive website that instinctively and fluently adapts to any device – mobile, tablet or desktop. It’s considered a necessity in the business world, as it ensures better online results and a more enhanced user experience.

What is it exactly, and why is it so important to businesses?

Let’s go down the rabbit hole when it comes to responsive web designs.

What is Responsive Web Design? 

Essentially, responsive web design is how a website adapts to its viewing platform, scaling its content and elements to match the screen size. It makes viewing and interacting with the website easier and more user-friendly. 

For example, if you were to look at GrowME’s website on your desktop, it would be shown in its original state. Check it on your mobile device, and it will be adjusted accordingly so that you still see the complete website. 

Considering that “mobile commerce sales to hit $2.92 trillion in 2020”, it makes perfect sense that your website would be responsive to mobile platforms. 


Why is Responsive Design Important for Businesses?  

Many benefits come with having an adaptive website, including: 

Increase Customer Intake

Did you know that “57% of internet users say they won’t recommend a business with a poorly designed website on mobile”? 

The last thing you want is for your customers to jump off your website because your site isn’t adaptable to their viewing and interacting needs. Having a responsive web design means increasing your customer reach and engagement. 

Better yet, 74% of users are most likely to return to mobile-friendly websites, which means once you’ve got a customer, you got them for life! 

Consistent Lead & Sales Generation

Up to 62% of companies are better off in sales if they have a responsive website, according to Review42. That’s a lot of online sales generated from a mobile phone. 

And that’s something that your business can experience by opting for a responsive website design. It makes it easier for users to pay for products, schedule appointments or enquire about specific services. You make life easier for you and your customer by having an adaptive website. 

Easier Management of All Sites

Do you still believe that some businesses have two websites: one for their desktop and one for their website? It’s anarchic and a waste of time, resources, money and management. 

By using one website that does it all, you save time and money while increasing management efficiency. It’s what all the best website agencies do, and it’s something your business should be doing too. 


Improves SEO Rankings 

What’s one thing that Google is known to love? Responsive websites. And what are the rewards for these types of websites? Higher SEO rankings! 

As more and more users visit your site, the more your traffic increases, so, therefore, so does your rankings. And considering that almost 60% of all Internet access is done through a phone, you can see that it’s a vicious circle. 

Higher rankings mean more traffic, but you will need a responsive website design to get more traffic to get higher rankings. And around and around it goes. 

Better For Your Brand & Reputation 

According to research from Stanford, 75% of users make judgments about a company’s credibility based on their website’s design.

So imagine if your business was out of date with a non-responsive website? That’s going to affect how customers perceive your brand and business negatively. 

A responsive site means a better user experience for your customers, resulting in enhanced brand building and awareness. That ultimately leads to higher website conversions, more sales and improved brand perception. 

Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign!  For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]

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